Get campaign-ready and learn advanced concepts

Marketing Cloud Complete

3 days
Virtual or In-Person

About this Course

Our Marketing Cloud Complete course is our recommended starting point for teams and individuals looking to hit the ground running in Salesforce Marketing Cloud. Led by our Marketing Cloud Certified Consultants, this expanded introduction course will take you through the Essentials course plus advanced concepts, everyday pitfalls and best practices to get you campaign ready in just three days.

  • The course consists of six two-and-a-half hour sessions, and is held remotely or in-person over a time period that suits you (either over three consecutive days, or spread out over a couple of weeks).
  • This course is suitable for anyone with a job role working with Salesforce Marketing Cloud, including: Marketing OperationsMarketing Manager or a Developer supporting marketing.
  • No experience with Marketing Cloud or Marketing Automation is required. However, some familiarity with email marketing or CRM software will be helpful.

Course Outcomes

  • Learn the basics of Salesforce Marketing Cloud: This includes lead creation and management, email campaign creation, and campaign performance tracking.
  • Optimise campaigns with Journey Builder: Master Salesforce Marketing Cloud's Journey Builder feature to automate and optimise your marketing campaigns. Learn how to set up intelligent workflows, trigger actions based on specific lead behaviors, and dynamically adjust campaign elements for maximum effectiveness.
  • Target specific audiences with Audience Builder: You will learn how to harness the full potential of Salesforce Marketing Cloud's Data Designer, discovering how to effortlessly connect and manipulate data from diverse sources, creating a comprehensive customer view and implement data-driving marketing strategies.
  • Harness the power of personalised content: Learn how to create and deliver highly personalised content using AMPscript. Discover strategies and techniques to tailor messages, offers and experiences to individual leads and customers, increasing engagement and conversion rates.
  • Efficiently manage your instance: Gain comprehensive knowledge in efficiently managing and configuring Salesforce Marketing Cloud through the Admin area. Set up and maintain user roles and permissions for data security and compliance. Customise business units to optimise team efficiency and manage integrations with other tools for seamless data flow.
  • Understand Marketing Cloud's data structure: Learn best practices for creating and customising data extensions to ensure accurate and relevant lead information. Implement data normalisation and cleansing techniques for a high-quality database that supports reliable marketing analytics and reporting.
  • Hands-on experience: Apply your newfound skills by creating a structured end-to-end campaign in Salesforce Marketing Cloud. Gain confidence in integrating assets, logic, and reports to use in your own marketing role.

Course Agenda

Welcome to Marketing Cloud
Navigation, 'B2B vs B2C', Studio and Builder overview, contacts, campaigns and content builder
Session 1
The Data Model
Relational database basics, data extensions, contact and subscriber keys, importing data, audience builder, synchronised data sources (CRM)
Session 2
Email Studio
Templates, content blocks, subscriber management, A/B testing, dynamic content, personalisation (AMPscript), CloudPages
Session 3
Journey Builder & Analytics
Overview, entry sources, flow control, activities, path optimiser, goals and exit criteria, multi-channel, transactional journeys, reporting and analytics
Session 4
Automation Studio & Admin
Activities, types, sources, journey automations, advanced segmentation (SQL), data extracts, SFTP, setup home, users and roles, account monitoring
Session 5
Campaign Building & Einstein
End-to-end joint campaign build, Einstein tools, use cases and configuration
Session 6

How We Train You

  • Blended learning: We use a mix of classroom and hands-on learning techniques, adapting to the learning styles and preferences of those in the 'room'. We utilise practical exercises, polls, quiz questions and discussions to get you thinking and give you the knowledge and expertise to maximise use of your martech.
  • Interactive remote learning: We utilise a dedicated online learning platform which has been designed with facilitation, training and interactivity in mind. You'll feel like you are in the room with us!
  • Collaborative in-person training: either at your offices or at our training space in Ropley, Hampshire.
  • On-going support & resources: All sessions will be recorded and shared after each session, along with the content and exercises that we'll use during the training. Our trainers will keep you updated with new platform features and best practices too.

With our approach, you'll feel more energised, engaged and you might even have some fun along the way!


Let's get started

Contact us today to find out more about our Marketing Cloud training, course availability and fees