Salesforce Marketing Cloud Email Specialist

About this Course

Welcome to our Salesforce Marketing Cloud Account Engagement (Pardot) Email Specialist training course, your three-day path to developing your foundation of the Salesforce Marketing Cloud’s core areas and perfectly aligned with the Marketing Cloud Email Specialist certification. During the programme, you’ll dive into:

• Email Marketing Best Practices – From campaign design and subscriber growth to ensuring excellent deliverability.
• Content Creation & Delivery – Learn to craft, customise, and organise email content that truly connects with your audience.
• Marketing Automation – Streamline processes and delight your customers with Automation Studio and Journey Builder.
• Subscriber & Data Management – Build and maintain robust data extensions, import and synchronise information accurately, and keep subscribers happy.
• Insights & Analytics – Track and analyse performance, and see how Einstein tools can help you spot trends and optimise your results.

Our trainers will keep things practical and down to earth, ensuring you walk away with the hands-on skills and confidence to pass the certification, as well as hitting the ground running for your day-to-day marketing. Whether you’re just starting out with Marketing Cloud or already have some experience, this course will help you level up, earn a valuable credential, and stand out in your role.

Who is this course for?

New to Marketing Cloud, or Migrating?

Marketing Cloud can be a daunting platform to learn, even if you have experience in marketing automation. Learn the essentials step by step, so you can hit the ground running in your new position or project.

Seasoned Marketing Cloud Marketer?

Deepen your existing knowledge and become the go-to Marketing Cloud guru on your team.

Looking for a Fresh Start?

Transition into a thriving digital marketing field, with a structured, supportive course that bridges your existing skills and new technology.

Course outcomes

By the end of this course, you’ll be able to:

Excel in Email Marketing Best Practices (10%)

• Create campaigns that resonate with your audience and drive engagement.
• Identify and resolve issues affecting email deliverability and compliance.
• Implement subscriber acquisition and retention strategies that support sustainable growth.

Confidently Manage Content Creation & Delivery (24%)

• Use the right Marketing Cloud tools to prepare, customise, and organise emails.
• Configure send settings that align with your marketing objectives.
• Employ templates, dynamic content, and personalisation to stand out in the inbox.

Harness Marketing Automation (26%)

• Design and recommend automation solutions in Automation Studio
• Build customer journeys in Journey Builder for targeted, timely engagement.
• Integrate multiple channels and activities to ensure seamless marketing processes.

Master Subscriber & Data Management (26%)

• Create and maintain Data Extensions that match your organisation’s evolving needs.
• Import and synchronise data for accurate segmentation and reporting.
• Troubleshoot subscriber issues and respect individual preferences to maintain trust.

Unlock Actionable Insights & Analytics (14%)

• Interpret campaign metrics to guide smarter, data-driven decisions.
• Generate ad hoc and automated reports for team collaboration.
• Recommend Einstein features that enhance targeting and boost results.

From day one, you’ll see exactly how each part of the training maps to the certification requirements. You’ll leave with a robust, real-world understanding of Marketing Cloud, as well as well set up to take your certification.

How we teach you

• Friendly & Interactive Learning
  Our Marketing Cloud Certified Consultants will blend clear explanations with practical exercises, quizzes, and group chats, keeping everything warm, welcoming, and straightforward.
  
• Online & In-Person Options
  Whether you join us virtually or in person, you’ll enjoy a calm, relaxed environment that helps you learn and grow at your own pace.
  
• Ongoing Support & Resources
  Each session is recorded, so you can review the material whenever you like. We’ll also provide handy checklists, cheat sheets, and practice questions to help you prepare for the exam.
  
• Real-World Relevance
  Our examples mirror the challenges you’ll face in a busy marketing environment, so you can apply what you learn immediately.
  

Your trainer

Paul Shefferd is an Enablement Consultant at Clevertouch and a Marketing Cloud Certified Developer (as well as a Pardot Consultant and Salesforce Admin). Sheff is our go-to-guy for all things Salesforce, Pardot and Marketing Cloud, and even has his own pair of Salesforce slippers, it's true.

As a dedicated Enablement Consultant, Sheff has created and delivered bespoke training courses for some of the world's largest brands, taking their unique requirements and weaving them into memorable and relatable content.