How to implement Marketing Automation in the real world
We recently invited marketing professionals to attend the second in our series of briefings on getting the most out of Marketing Automation (MA), #CTexp14. We were joined by MA vendor Oracle/Eloqua and customers PE International and VMware who each shared their experience and expertise of using MA. We’ve included below a few key points from the presentations to provide you with some great Marketing Automation advice.
After grabbing a bacon buttie and a coffee our Group MD, Adam Sharp, kicked off the morning by giving an introduction to the evolution and future of marketing, highlighting where MA fits in. And urged marketers to be better than great and be a driver of change.
If you’re new to Marketing Automation, Guy Oakley, Digital Director at PE International commented on why they chose MA and the lessons they have learnt. So if you’re currently relying on an e-marketing campaign of spray and pray, Guy recommends MA as it can help you to move away from this and take your prospects on a journey.
Jane Delbridge, EMEA Marketing Operations Manager at VMware then introduced the N word – nurture. No doubt this is something you mention in your organisation but are you actually doing it? Jane detailed how by optimising your MA investment you really can nurture your prospects and customers to deliver real value back to the business.
Andy Fisher, Enterprise Sales Manager at Oracle Marketing Cloud, explained how integration is the new black and where the AppCloud fits in to marketing. He also discussed how, using MA, marketers are able to scale relevant content across the customer journey to increase engagement.
Whether you’re new to MA or are a seasoned user contact us if you want to learn more about our clients’ different MA experiences and receive tips on implementing your next campaign.
We’d like to thank all of our attendees and speakers and if you would like to be part of our next briefing email firstname.lastname@example.org.