GDPR is coming, and it’s getting here quicker than any of us expected. The General Data Protection Regulation (GDPR) will come into effect on the 25th May 2018, when outbound marketing strategies and data growth will change forever - but we believe - for the better. Marketing will be forced to become more relevant to its customers and in turn develop more engaging relationships. Those that don’t adapt to this and thrive in this change will be left behind by the competition.
Yet whilst there’s lots of information out there on GDPR for IT, data security and Legal, guidance for Marketing is still lacking. Organisations – but marketers in particular - need a strong, applicable method to help become GDPR compliant. Currently, GDPR information for marketers is very much theoretical and does not provide practical guidance on how to make real change to their marketing strategy.
It’s exactly why CleverTouch has developed a bespoke GDPR compliancy framework, translating the theory of GDPR into practical solutions for marketers using Marketing Automation. Our Marketing Automation consultants come GDPR experts develop strategies that not only help you become compliant, but actually flourish in the post-GDPR world.
Our GDPR compliancy framework takes a structured approach and includes the following elements:
- GDPR Overview
- Compliancy Mapping
- Preference Centre Design and Development
- Customer Journey and Opt-in Campaigns
- Review and Optimisation
- Marketing for a Post-GDPR World
Come and join us at our free upcoming GDPR event Preparing for GDPR Through Marketing Automation - 2nd November 08.30 - 12:00 at Wellcome Collection.
If you have any questions or concerns about GDPR, or want to understand more about our GDPR compliancy framework, then please don’t hesitate to get in touch. We’d be delighted to discuss our GDPR services in more detail.