Marketo Workshop: Creating a Centre of Excellence

Event Details

Join us for a focused afternoon dedicated to driving greater impact with Adobe Marketo Engage. You’ll learn how to streamline campaign development across your teams, and set the stage for scaling your marketing operations efforts within Marketo. By creating an internal 'Centre of Excellence', you can standardise how campaigns are built and executed - so more time can be spent on creative and the strategic approach.

In our guided session, we will take you through building a Centre of Excellence that ensures long-term scalability - covering everything from user permissions and folder structures to campaign templates - followed by a deep-dive into taking your new environment, and using it to employ a culture of testing, innovation and improvements through email and campaign optimisation.

Who Should Attend?

This event is ideal for marketing operations professionals, campaign managers, and marketing leaders tasked with driving efficiency and effectiveness in Marketo. You’ll walk away with actionable strategies for establishing your own environment for success, fostering team enablement, and boosting campaign performance through a positive culture and innovation.