Webinar: Creating a Marketo Centre of Excellence

Join Chris Fowler and Alex Seabrook for a webinar dedicated to driving greater impact with Adobe Marketo Engage. You’ll learn how to streamline campaign development across your teams, and set the stage for scaling your marketing operations efforts within Marketo. By creating an internal 'Centre of Excellence', you can standardise how campaigns are built and executed - so more time can be spent on creative and the strategic approach.

In our guided session, we will take you through building a Centre of Excellence that ensures long-term scalability - covering everything from the key pillars of a successful Centre of Excellence, identifying the common challenges you can solve and some practical takeaways for you to consider.  The team will also share the impact a Centre of Excellence has had on a number of organisations that we have supported.

Who Should Attend?

This event is ideal for marketing operations professionals, campaign managers, and marketing leaders tasked with driving efficiency and effectiveness in Marketo. You’ll walk away with actionable strategies for establishing your own environment for success, fostering team enablement, and boosting campaign performance through a positive culture and innovation.

Speakers

Chris Fowler

Director of Research & Enablement

Adobe Marketo Engage Architect

Alex Seabrook

Head of Technical Delivery

Adobe Marketo Engage Expert