Marketing Transformation Through Technology
Marketing Automation. It’s a terrible name – it doesn’t really say what it is. But then so to is Digital Transformation, which is espcially vague.
However, we think Marketing Transformation has real meaning and relevancy to today’s modern marketer. Driving new thinking and change through sales and marketing technology has massive potential but also significant implications and ramifications for the way you work today. This includes reporting, organisational development, Sales & Marketing alignment, ABM & campaigns and content.
Join us on Tuesday 30th January as we look at how organisations are delivering Marketing Transformation through technology. We’ll be discussing how Marketing is transforming not only the tactical delivery of marketing and its influence, but the transformation of the Marketing department as a whole.