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Date - Tuesday 30th Jan 2018
Location - London Stock Exchange

Marketing Transformation Through Technology

Event Overview

Marketing Automation. It’s a terrible name – it doesn’t really say what it is. But then so to is Digital Transformation, which is espcially vague.

However, we think Marketing Transformation has real meaning and relevancy to today’s modern marketer. Driving new thinking and change through sales and marketing technology has massive potential but also significant implications and ramifications for the way you work today. This includes reporting, organisational development, Sales & Marketing alignment, ABM & campaigns and content.

Join us on Tuesday 30th January as we look at how organisations are delivering Marketing Transformation through technology. We’ll be discussing how Marketing is transforming not only the tactical delivery of marketing and its influence, but the transformation of the Marketing department as a whole.

Event Agenda

08:30 - 09:15

Registration: Breakfast & networking

09:15 - 09:30

Welcome and introduction – Phil Ball, Business Director, CleverTouch Marketing

9:30 - 10:00

How Marketing is transforming from your perspective (pre-event survey) – Adam Sharp, Co-Founder & MD, CleverTouch Marketing

10:00 - 10:30

Adoption and collaboration: Getting the organisation bought into Marketing Transformation – Luke Crickmore, Technical Director, CleverTouch Marketing

10:30 - 10:50

Break and refreshments

10:50 - 11:20

How Eaton are applying lean manufacturing principles, work standardization and systematic use of structured data to drive the transformation of the marketing function in EMEA – Nina Bennett, Marketing Director, Technology and Operations EMEA, Eaton

11:20 - 11:45

QA, wrap up and close

Location & Travel

London Stock Exchange, London