Mastering Martech Migrations

Event Details

Join us on Wednesday 17th July as we share how you can plan for a successful migration project, and some of the key skills and disciplines you'll need to help you achieve it.

Whether your existing platform is over-burdened, outdated or outgrown, or can no longer align to the marketing budgets, objectives and efficiencies your business demands – Martech migration projects are fast becoming an inevitable part of business transformation. 

Migrations are time and resource intensive projects that can seem complex and prove disruptive to business as usual – especially within the Sales and Marketing departments. Typically, IT functions like to own the project from end-to-end, but often lack the marketing platform expertise and vital context in how to support marketing objectives. 

You can do it well and with limited disruption. However, your people, partners and vendors must be aligned on the process and all pulling in the right direction at the right time.

At Clevertouch we have developed a framework for mastering a Martech migration, having supported numerous large-scale, highly complex migration projects for the likes of Ascential, Atos, BT, Fujitsu and many more.

At this event, we will share the key components of our migration framework, highlighting the people and processes that define and drive direction, operations and enablement.

Agenda:

09:15: Breakfast & Registration

09:45: Welcome & Introduction - A look at what's driving platform migrations and an introduction to our success framework (Stu West, Chief Revenue Officer, Clevertouch)

10:00: Building your Migration Roadmap - Establishing the objectives for your migration and identifying the opportunities for change (Mark Pearson, Head of Consultancy, Clevertouch)

10:30: Framework Deep Dive - A practical session with migration experts, Alex and Mark, on the people and processes needed to manage change throughout the project and key things to consider along the way (Alex Seabrook, Head of Technical Delivery, Clevertouch / Mark Pearson, Head of Consultancy, Clevertouch)

11:15: Break

11:30: Martech Migration with Ascential - Mark McCulloch, VP Sales & Marketing Technology at Ascential, the business behind two of the world's biggest event marketing brands, Money 20/20 and Cannes Lion, share how they migrated from a CRM-led, one-to-several platform architecture, to a marketing-led, several-to-several platform architecture that would provide better alignment to their business strategy and maximise platform agility. 

12:15: Q&A

12:30: Lunch & Networking