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Date - Tuesday 24th Apr 2018
Location - Wellcome Collection, 183 Euston Rd, London NW1 2BE

Demonstrating the Value and ROI of Marketing Automation

Event Overview

The role of Marketing has fundamentally changed and whilst brand and creative are still important, Marketing’s credibility lies in the value and revenue it is generating the business.

According to a report by the CMO Council, nearly 70% of CEOs now have high expectations or believe it’s the primary mandate for the CMO to drive revenue growth.

This event focuses on how you can demonstrate the value and ROI of Marketing back to the c-suite and the rest of the business.

Sponsored by:
Marketo logo

Event Agenda

08:30 - 09:15

Arrival: Registration and Breakfast

09:15 - 09:30

Welcome – CleverTouch Marketing – Phil Ball, Joint Managing Director, CleverTouch Marketing

09:30 - 10:00

The ROI of Marketing Automation: what to expect and achieve in year 1, year 2 and beyond – Adam Sharp, Co-founder, CleverTouch Marketing

10:00 - 10:30

Marketo’s perspective of demonstrating ROI – Vicki Scheele, Senior Marketing Manager UK, Marketo

10:30 - 10:50

Break and Refreshments

10:50 - 11:20

Case study – a 12 month review of using Marketo to drive marketing transformation – Jo Marshall, Marketing Director, Stylus

Location & Travel

Wellcome Collection, 183 Euston Road, London