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Date - Tuesday 11th Dec 2018
Location - London Stock Exchange, London.

Bridge the Gap: Using Marketing Technology to Align Sales & Marketing

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Event Overview

Sales and Marketing alignment is a huge issue for most businesses today.

Tension between the two departments is fine – it can often lead to healthy competition – but too much tension can lead to disaster.

Improving Sales and Marketing alignment is not about sitting around cross-legged in a cultural re-assimilation course so one can better relate to the other. It is about recognising that the world has changed; your business, your functions, your jobs and your customers.

How did this all happen? Well technology came along and ripped up the rule book and traditional job roles too.

Today Sales and Marketing alignment is about implementing technology that helps both functions reinvent the role and the remit of each department. It is about driving Productivity, Performance and Predictability

This event provides access to industry-leading thinkers and practitioners on how you can ‘reinvent the relationship’ between Sales and Marketing.

Bridge the gap tomorrow by understanding what is possible today.

Event Agenda

08:30 am - 09:00 am

Breakfast & networking

09:00 am - 09:30 am

Sales & Marketing alignment or productivity, performance and predictability?

09:30 am - 10:00 am

Practical tips: Using Marketing Technology to bridge the gap between Sales and Marketing

10:00 am - 10:30 am

Break

10:30 am - 11:00 am

Client Case Study: How one CleverTouch customer reinvented the relationship and aligned their Sales & Marketing teams

11:00 am - 11:30 am

Embedding analytics into your culture to bridge the reporting gap

11:30 am - 12:00 pm

CleverTouch DevLab

Location & Travel

London Stock Exchange, 10 Paternoster Square, London.

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