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Date - Tuesday 11th Dec 2018
Location - London Stock Exchange, London.

Registration Closed: Bridge the Gap

Event Overview

Please note, registration for this event is now closed.


Sales and Marketing alignment is a huge issue for most businesses today.

Tension between the two departments is fine – it can often lead to healthy competition – but too much tension can lead to disaster.

Improving Sales and Marketing alignment is not about sitting around cross-legged in a cultural re-assimilation course so one can better relate to the other. It is about recognising that the world has changed; your business, your functions, your jobs and your customers.

How did this all happen? Well technology came along and ripped up the rule book and traditional job roles too.

Today Sales and Marketing alignment is about implementing technology that helps both functions reinvent the role and the remit of each department. It is about driving Productivity, Performance and Predictability

This event provides access to industry-leading thinkers and practitioners on how you can ‘reinvent the relationship’ between Sales and Marketing.

Bridge the gap tomorrow by understanding what is possible today.

Event Agenda

08:30 am - 09:00 am

Breakfast & networking

09:00 am - 09:30 am

Adam Sharp: Welcome. The problem with Sales and Marketing Alignment.

09:30 am - 10:00 am

Jamie Burrell: Review, Refine, Collaborate. Embedding Insight & Analytics into your culture.

10:00 am - 10:30 am

Matt Cheeseman: How CleverTouch Align Sales & Marketing

10:30 am - 11:00 am


11:00 am - 11:20 am

Salesforce Case Study: The Salesforce approach to Sales & Marketing alignment.

11:20 am - 11:50 am

Panel Discussion: Reinventing the relationship between Sales & Marketing

11:50 am - 12:00 pm

Wrap Up & Close

Location & Travel

London Stock Exchange, 10 Paternoster Square, London.