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The Future of Account Orchestration: Introducing Adobe Journey Optimizer B2B
FREE TO ATTEND- date
- spaces
- Limited
- location
- Adobe CEC, 13th Floor, White Collar Factory, London
Join us on Tuesday 24th June to learn about the future of account orchestration with Adobe Journey Optimizer: B2B Edition.
What is AJO B2B?
At Adobe Summit in March, Adobe made some huge announcements on their B2B marketing product roadmaps and how they fit within the bigger market transition that they refer to as 'B2B 3.0'. At the core of their B2B Marketing updates is the full release of the B2B Edition of Adobe Journey Optimizer – their omnichannel orchestration and real-time personalisation platform for B2B focused organisations.
AJO B2B promises to enable marketing teams to orchestrate account-based experiences and qualify buying groups for specific products across the entire customer lifecycle – and yep, AI is heavily embedded within the platform to help marketers identify the right buying groups, create relevant segments and design personalised journeys.
There's a lot to be excited about here, but also a lot to unpick! Join us at this event to:
- Understand the functionality of AJO B2B and how it will be used in conjunction with Marketing Automation platforms like Marketo, to identify buying groups and personalise journeys to increase pipeline quality and accelerate sales cycles
- Learn about the shift from lead, contact and account-based marketing, to one of identifying and marketing to buying groups
- See an in-platform demo of AJO B2B where we'll work through some real-world use cases
- Hear about the best way to manage a martech platform implementation and change management project, including key considerations in managing your data (and people) whilst doing so
- Gain strategic insight, practical guidance and industry examples to explore how AJO B2B can unlock new opportunities for your organisation. Explore key themes such as platform ROI, the role of AI in journey orchestration, and the emerging importance of buying groups in complex B2B sales.
Who should attend?
Senior Marketers and martech platform owners from large organisations that are considering or already planning to implement AJO B2B, or are interested to learn more about the platform and the opportunities it could offer your business.
Why attend?
We'll uncover exactly what AJO B2B is, how it works alongside Marketo and some of the key considerations for your business if you are exploring (or already committed to) implementing the platform alongside the other marketing technologies you use. We'll also show the platform in the flesh and work through a couple of live use cases so you can get a glimpse of the UI and functionality it offers.
The event will be a mix of discussion, live platform demonstration, roadmap updates and interactive elements including polls and Q&A. Whether you're considering AJO or already planning your implementation, you'll leave with a clearer view of what’s possible and how to get there.
Register early: Places are limited, and as this is the first AJO B2B in-person event of its kind in Europe, we are expecting very high demand.
Agenda
| Arrival, Registration & Lunch | 12:30-1:15 |
| Welcome & Introduction Mark Wallman from Clevertouch sets out the agenda for the afternoon and what we hope you'll be able to takeaway from today. | 1:15 |
| What is AJO B2B? Director of Research & Enablement at Clevertouch, Chris Fowler, and Product Marketing Manager at Adobe, Isabella Hargreaves give an overview of AJO B2B, covering the background to the platform, what's different about it and how it compliments your existing marketing automation platform, like Marketo. | 1:30 |
| AJO B2B Demo Chris will dive into the platform, and, with your input, will work through some real-world use cases so you can see and understand how the platform works, where it should integrate seamlessly with other platforms, and how AI is embedded within it to drive efficiency and performance. | 2:00 |
| Break | 2:30 |
| Platform Implementation & Onboarding: Key Considerations Chief Operating Officer at Clevertouch, Louise Cranfield, is an expert at large and complex marketing technology implementation projects. In this session, Lou shares some of the things you should be thinking about before, during and after implementing AJO B2B, including change management, platform enablement and onboarding, and how best to manage your data to mitigate risk. | 2:45 |
| Q&A & Final Thoughts | 3:45 |
| Networking Drinks | 4:00 |
Speakers
Chris Fowler
Director of Research & EnablementClevertouch Consulting
Louise Cranfield
Chief Operations OfficerClevertouch Consulting
Mark Wallman
Head of Adobe PracticeClevertouch Consulting
Isabella Hargreaves
Product Marketing ManagerAdobe