Clevertouch & Infobip: WhatsApp and SMS Messaging for Marketo Users

What is WhatsApp and SMS Messaging for Marketo?

WhatsApp and SMS Messaging in Marketo enables marketers to send personalised SMS and WhatsApp messages to leads at scale, directly from Smart Campaigns. Using direct messaging channels, teams can create two-way conversations that drive higher engagement and faster responses, with delivery and engagement tracked in the Marketo activity log.

Clevertouch has built the integration between Marketo and Infobip to remove the complexity typically associated with conversational channels. This approach empowers marketers to send messages from Marketo using familiar logic and setup, helping teams move faster, test sooner and activate conversational journeys with measurable commercial impact - and without lengthy integration setup.

Join Richard Hatcher, Partner Development Manager at Infobip, Liberty Emerson, Full Stack Developer (Clevertouch) and Mark Wallman, Director of Alliances (Clevertouch), on Wednesday 13th May for a practical demo showing how Marketo users can launch their first conversational journeys quickly and confidently.

This is a simulive webinar - the session will be pre-recorded but broadcast live at 16:00 GMT on Wednesday 13th May.

What you'll see in action:

• How you can launch WhatsApp and SMS directly from Marketo using Self-Service Flow Steps

• The ability to select and target audiences using Marketo Smart Lists and existing campaign logic

• How you can personalise messages at scale with Marketo tokens, including rich content such as links, images, documents, and unique codes

• The ability to orchestrate connected, omni-channel journeys without leaving Marketo

• How delivery and engagement are tracked, with sent, delivered, and seen statuses written back into the Marketo activity log

• The ability to share messaging engagement with Sales by syncing activity to your CRM

Why attend?

This session will show how conversational messaging can move from a complex integration project to a ready-to-use Marketo capability, helping teams drive higher engagement, faster response rates, and quicker ROI from channels like WhatsApp.

Speakers