Turning Event Engagement into Pipeline
Every event interaction tells you something about your customers and prospects. From the sessions they attend to the conversations they have, these interactions generate valuable signals about their interests and potential buying intent.
But how much of that intelligence is actually making it into your marketing and sales strategy?
Too often, data captured in event management software remains disconnected from the wider martech stack, leaving valuable insights untapped, follow-up opportunities missed and marketers struggling to demonstrate the true impact of events on pipeline.
Join Rob Curtis, Director of Event Technology and Richard Shafe, Marketing Director at Clevertouch on Wednesday 25th November, to explore how to move beyond registrations and attendance figures, turning event engagement into actionable intelligence that drives more relevant marketing, better sales conversations and measurable pipeline impact.
What you’ll learn:
- Identify buying signals: Understand which event interactions reveal customer interests and potential buying intent.
- Connect data and drive action:Discover how data integration connects event signals with your CRM and marketing automation platforms to improve personalisation, nurture journeys and sales follow-up.
- Demonstrate pipeline impact: Explore how to measure the influence of events on opportunities and revenue, moving beyond traditional attendance metrics.
Whether you’re hosting your own events, sponsoring conferences or attending exhibitions, discover how to use event intelligence to support demand generation and make events a more connected, measurable and valuable part of your marketing strategy.
Register now to start turning event engagement into pipeline.
Speakers:
Rob Curtis Director of Event Tech
Clevertouch Consulting
Richard Shafe Marketing Director
Clevertouch Consulting