From Data to Intelligence: Connecting Your Martech for the AI Era

AI is promising to transform marketing – from hyper-personalised experiences and smarter targeting to automated campaigns, predictive insights and faster decision-making.

But there’s a problem.

For many businesses, the data AI needs is still spread across CRM, marketing automation, websites, events, product platforms and a growing collection of specialist tools.

The result? Plenty of data, plenty of technology – but rarely enough connected intelligence to put it to work.

Join us on Thursday 19th November at techspace, London for an afternoon with a small group of marketing leaders from technology, professional services and financial services businesses, to explore how better-connected martech and better-quality data can turn fragmented customer information into actionable intelligence.

What we’ll explore:

• The connected customer: How to create a more complete picture of customers and prospects across your marketing ecosystem.
• Breaking down the silos: Where disconnected platforms, processes and data are creating friction for marketing teams.
• From data to action: How integrations can move beyond simply connecting systems to enable smarter marketing experiences and decisions.
• Making AI useful: The top practical marketing applications for AI that become possible when your data and technology are properly connected.
• Building the right architecture: What technology marketers should be thinking about now as their martech stack evolves around AI.