Marketing Reporting & Analytics

Marketing teams rarely suffer from a lack of data. The problem is usually knowing what to do with it.

Disconnected reports, inconsistent metrics and complicated dashboards can leave marketing leaders spending more time interpreting numbers than acting on them.

We help marketing teams turn complex data into a clearer view of what is happening, what is working and where attention is needed. By making performance easier to understand and insight easier to act on, we give teams and stakeholders greater confidence in the decisions they make.

Prove your marketing ROI

We’ll turn your marketing data into clear, useful insight through reporting, analytics and dashboarding designed around the decisions you need to make.

We’ll bring the right information together, remove the noise and make performance easier to understand – helping you make better decisions.

How-to Guide: Creating a Campaign-centric Salesforce Dashboard

Salesforce dashboards make it easy to visualise campaign performance and engagement across leads, contacts and prospects. But building them well can be complex, especially when pulling together the right campaign data and integrating with Salesforce Marketing Cloud Account Engagement.

Luckily, our Martech Enablement Consultant, Paul Shefferd, has put together a handy step-by-step guide covering:

Salesforce campaign setup, hierarchy and member statuses
Report and dashboard creation
Dashboard filtering

Brands
who trust us

01

Marketing reporting lacks trust - inconsistent data and definitions create conflicting numbers and reduce confidence in performance insights.

02

Reporting does not drive action - teams have plenty of data but limited clarity on what it means.

03

One report cannot serve everyone - different stakeholders need insight tailored to their decisions, priorities and level of detail.

How we help

Our approach

01 Create a trusted performance view Standardise data, definitions and reporting logic so teams can work from consistent metrics and make decisions with greater confidence.

02 Turn data into useful insight Focus reporting on the metrics that matter, helping teams move beyond dashboards to understand performance and take clearer action.

03 Give every audience the right view Design reporting for different stakeholder needs, from executive-level performance visibility through to detailed campaign and operational optimisation.

Platforms we work with