Marketing Attribution & Revenue Impact

Marketing creates value across a complex customer journey, but proving where and how it contributes can be difficult.

We help marketing leaders build a clearer connection between activity, pipeline and revenue. With a more reliable view of marketing’s commercial contribution, teams can demonstrate impact, make stronger investment decisions and have more meaningful conversations with the wider business.

Show marketing's impact

We’ll help you connect marketing activity to revenue with an attribution approach designed around your business, data and customer journey.

By bringing the right data together and establishing meaningful models, you’ll gain a clearer picture of marketing’s contribution and where investment is working hardest.

Download the Guide: Showcase marketing's Value

Download this guide to understand the dashboards you need to provide an insight into your organisation in all depth levels of detail. Give your executive suite a holistic overview of marketing success, as well as your marketing team a detailed analysis of their campaigns and customer communications.

This guide looks at a number of key reports and dashboards, including:

The Funnel Overview
Revenue Attribution
Overall Campaign Engagement
The Executive Dashboard
A brief introduction to other available reporting types

Brands
who trust us

01

Marketing influence is difficult to prove - complex B2B journeys make it hard to connect activity with revenue.

02

Attribution models oversimplify reality - single-touch approaches fail to reflect the full range of marketing influence.

03

Fragmented data weakens attribution - disconnected platforms prevent a complete and reliable view of marketing contribution.

How we help

Our approach

01 Show how marketing influences revenue Connect campaign, engagement and opportunity data to provide a clearer view of how marketing activity contributes to pipeline and revenue.

02 Reflect the full customer journey Use attribution approaches that recognise multiple touchpoints, giving teams a more balanced understanding of how marketing influences buying decisions.

03 Build confidence in attribution Connect data across martech, CRM and revenue systems to create a more complete, consistent and trustworthy picture of marketing contribution.

Platforms we work with