ABM & Intent Data Strategy

Not every account is ready to buy at the same time. Knowing where interest is building can change where you focus your time and investment.

Without that insight, ABM can become little more than a list of logos and a lot of guesswork.

We help marketing and sales teams make better use of account and intent data to understand where genuine demand is emerging. This creates a clearer view of which accounts matter now, helping teams focus their efforts where they have the greatest opportunity to make an impact.

Account-based Marketing Technology Consultancy

We’ll help you combine account-based marketing with intent data to identify your highest-value opportunities and understand when they’re in-market – helping sales and marketing focus their efforts where they’re most likely to make an impact.

Download the Guide: 5 Challenges to Successful ABM

ABM is a business strategy made up of marketing initiatives involving email, social, media placement, PR, events etc, into a targeted set of prospect or customer accounts. This guide covers the following ABM challenges:

Strategy before Tactics
Measuring for Success
Meaningful Dataset Analysis
Driving Sales and Marketing Alignment
Choosing your ABM Accounts

Brands
who trust us

01

Buying intent is hard to identify - teams struggle to see which accounts are genuinely moving towards a decision.

02

ABM lacks coordinated personalisation - disconnected marketing and sales activity weakens account relevance and overall programme effectiveness.

03

Intent data is difficult to activate - valuable signals fail to translate into prioritisation, workflows and timely action.

How we help

Our approach

01 Focus on the right accounts Combine account, behavioural and intent signals to identify where genuine interest is building and prioritise the accounts most likely to engage.

02 Create more relevant account experiences Use account intelligence to personalise messaging, content and engagement across buying groups, helping marketing and sales coordinate activity more effectively.

03 Turn intent into timely action Embed intent signals into martech and CRM workflows so teams can trigger faster, more relevant engagement when account interest increases.

Platforms we work with