What we do
Event Tech Consultancy
Connected intelligence between event and marketing technology.
Events create some of your most valuable customer and prospect interactions. But too often, the data and insight they generate gets lost once the event ends.
Clevertouch helps brands turn individual events into connected audience journeys – activating engagement across marketing and sales, and proving the impact on pipeline, revenue and customer growth.
From registration and onsite technology to integrations, reporting and follow-up, we help connect events to measurable marketing and revenue outcomes.
Our event tech capabilities
Our Cvent partnership
Clevertouch are uniquely positioned as the only martech specialist within Cvent’s partner program.
Our Cvent consultancy and support:
- Cvent data intelligence: reporting, analytics and dashboarding to visualise and demonstrate event impact.
- Cvent system integrations: establishing tailored technology connections, ensuring the right martech platforms have access to the right data at the right time.
- Cvent campaign design: Utilising the Cvent platform alongside your marketing automation platform to deliver personalised experiences.
Our impact
The difference that the right martech partner can make.
Our event software
Connect event registration data to your MAP Eventum
Connect event registration data to your MAP
Eventum simplifies event registration, connecting directly with your marketing automation platform.
- Connected directly to your Marketing Automation Patform (MAP)
- Enables immediate, personalised follow-up conversations with attendees
- No paper lists, clipboards or spreadsheets to update
- Manage multiple events simultaneously
Our thinking
Leading the conversation - by experience.
FAQs
Understanding event technology
Event technology includes the platforms and tools used to plan, manage, deliver and measure events. This can include event registration, attendee management, onsite technology, engagement tracking, event apps, reporting and integrations with CRM and marketing automation platforms.
Event technology can be integrated with marketing automation, CRM and other martech platforms so attendee and engagement data flows automatically between systems. This helps create a more complete customer view, reduces manual data handling and enables faster, more relevant follow-up after an event.
Clevertouch specialises in connecting event technology with the wider marketing ecosystem, rather than treating events as a standalone channel.
Event data can reveal valuable signals about attendee interests, behaviour and intent. When this information is connected with existing marketing and CRM data, teams can identify highly engaged prospects, prioritise follow-up, personalise communications and give sales greater context for conversations.
Yes. We help organisations bring event, marketing and commercial data together to create a clearer view of event performance. This can include reporting, analytics and dashboards designed to show engagement and help connect event activity with wider marketing and revenue outcomes.
Yes. Clevertouch is a Cvent partner specialising in martech, helping organisations get more value from Cvent through data intelligence, system integrations and campaign design. We connect Cvent with the wider marketing technology ecosystem so event data can be used beyond the event itself.
Connected event technology allows attendee data and behaviour to inform communications before, during and after an event. By combining registration information, interests and engagement signals with existing customer data, marketers can create more relevant experiences and follow-up based on how each person has interacted with the event.
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