Event Technology Strategy

Great event technology starts with a clear strategy for what you want it to achieve.

We help you define how event platforms, data and processes should work together across your wider marketing ecosystem.

From assessing your current setup and identifying gaps to defining future requirements and priorities, we create a practical event technology strategy that improves experiences, connects data and delivers greater value from every event.

Connected event intelligence

Event tech is martech.

By weaving event intelligence into your wider marketing strategy, you’re making event technology work harder for your business. Rich sources of behavioural and engagement data connected with the right platforms in your stack, creating better customer and prospect conversations and experiences – and go further in proving event impact and ROI.

Our Cvent partnership

Clevertouch are uniquely positioned as the only martech specialist within Cvent’s partner program.

Our Cvent consultancy and support:

Cvent data intelligence: reporting, analytics and dashboarding to visualise and demonstrate event impact.
Cvent system integrations: establishing tailored technology connections, ensuring the right martech platforms have access to the right data at the right time.
Cvent campaign design: Utilising the Cvent platform alongside your marketing automation platform to deliver personalised experiences.

Let’s Talk

Brands who trust us

01

Disconnected event technology - fragmented platforms prevent event data from contributing to the wider customer journey.

02

Event engagement data is underused - valuable attendee signals are not consistently converted into timely marketing and sales action.

03

Event technology lacks a clear strategy - overlapping tools and inconsistent processes increase cost and limit measurable event value.

Sound familiar? We can help

Let’s Talk

How we help

Our approach

01 Build a connected event ecosystem Define how event technology fits within the wider martech stack so data, engagement and follow-up flow seamlessly across teams and platforms.

02 Turn engagement into business value Use attendee behaviour, intent and interaction data to improve prioritisation, personalise follow-up and create stronger links between events and revenue.

03 Create a future-ready event stack Assess, rationalise and roadmap the event technology estate to reduce duplication, improve efficiency and support more scalable, measurable event programmes.

Platforms we work with