In conjunction with Southampton University Business School, the State of Martech report is the first and only international research of its kind, providing current, dedicated, academically reviewed insight about the martech industry.
More than 650 senior marketing leaders in the EU, UK and US give us their views on a hyper-personalised world, how they manage budgets to fill skills gaps in their teams and with outsourced partners, and what a data-first mindset means.
The research identified six themes, and each section in the report includes a set of our consultancy on what the key takeaways are for marketing leaders and their teams, so you can:
- make the right, sustainable decisions in fast-moving times;
- build integrated martech approaches and a simpler Martech Spine©;
- advocate martech within your organisation; and
- show how martech demonstrates business impact.
Simply click below to read the full 2023 State of Martech report.