Workfront x Marketo Event
A key component of any Martech Spine © is the strategic work management platform used to plan and coordinate marketing projects, and how it integrates with and compliments the other key technologies you use. One of those key technologies is likely to be your Marketing Automation Platform (MAP), where you design and execute campaigns.
In 2020, Adobe acquired a leading work management platform in Workfront. Since then, Adobe have achieved steady development of Workfront’s capabilities, giving particular focus on how the platform integrates harmoniously with their MAP, Marketo Engage.
At Clevertouch, we use both Workfront and Marketo for our own marketing campaign planning, management and delivery, utilising the powerful integration possibilities between both platforms to drive our marketing operations and efficiencies. Having supported the likes of Arthur D.Little and The Jackson Laboratory with Workfront implementations, and as a Specialized Adobe Marketo Engage Solution Partner, we’re delighted to host this event with Adobe to share best practices, top tips and practical advice on connecting Workfront and Marketo for maximum marketing performance.
Join us on Wednesday 16th October where we will share:
- Why Clevertouch selected Workfront and how we set it up for success
- Connecting Workfront and Marketo for a streamlined campaign creation process
- Leveraging Workfront Fusion to develop workflows between systems for an integrated Martech Spine
- Driving Workfront adoption through a role-based approach to user training and advocacy
Who should attend?
This event is for marketers from organisations that are considering, or already using, both Workfront and Marketo.
If you’re interested to explore how connecting Workfront and Marketo can supercharge your marketing, this event is not to be missed.
Places are very limited, register now to secure your place.
We look forward to seeing you there!
Speakers:
Chloe Martin Strategic Project Manager (Adobe Workfront Core Developer Expert)
Clevertouch Consulting
Chris Fowler Head of Enablement (Adobe Marketo Engage Architect)
Clevertouch Consulting
Louise Cranfield Senior Director of Strategy & Project Management (Adobe Workfront Core Developer)
Clevertouch Consulting
Mark Wallman Head of Adobe Practice (Adobe Sales Accredited Marketo Engage & Adobe Sales Accredited Workfront)
Clevertouch Consulting
Agenda:
An introduction to today's event from Clevertouch's Head of Adobe Practice, Mark Wallman.
At Clevertouch, we use both Workfront and Marketo for our own marketing campaign planning, management and delivery, utilising the powerful integration possibilities between both platforms to drive our marketing operations and efficiencies. Chloe Martin, Strategic Project Manager and certified Workfront Core Developer will, share insight from our own Workfront implementation project along with key drivers for the migration and the possibilities this unlocked for our business. The team will also explain the significance of Workfront Fusion and its crucial role in connecting your platforms.
In this session, Louise Cranfield, Senior Director of Strategy & Project Management at Clevertouch, gives an in-platform demo to showcase how Workfront and Marketo connect to maximise the efficiency and speed at which you can setup, plan and execute marketing campaigns.
Clevertouch's Head of Enablement, Chris Fowler, shares how to craft a meaningful enablement plan with your platform users in mind, ensuring successful campaign execution post-integration.
An opportunity to ask our experts your Workfront and Marketo questions.