Marketing Work Management Platforms
Webinar details
This webinar was recorded live on 12th December 2024. The recording is available to access on demand.
Get more from your Marketing Work Management platform
Marketing Work Management platforms are becoming an increasingly important part of modern marketing operations, helping teams improve planning, collaboration and visibility across projects, resources and budgets.
Platforms such as Adobe Workfront, monday.com, Asana, Smartsheet, Jira and Wrike can bring greater structure to the way marketing activity is managed. But getting real value from them depends on more than simply having the technology in place.
The right processes, integrations and operating model are just as important – particularly when connecting work management with the wider martech stack.
In this 25-minute webinar, Louise Cranfield and Chloe Martin share practical guidance on how to get more from your Marketing Work Management platform, including:
- What Marketing Work Management platforms are and where they add value
- How they can improve request intake, planning and cross-team collaboration
- Where they fit within your wider Martech Spine ©
- How they can connect with marketing automation, journey orchestration and other core platforms
- How leading organisations are using platforms such as Adobe Workfront
- Practical ways to improve the utilisation of your existing platform
Whether you’re already using a work management platform or considering introducing one, this webinar will help you understand how to make it a more effective part of your marketing operations.
Speakers:
Louise Cranfield Senior Director of Strategy & Programmes
Clevertouch Consulting
Chloe Martin Strategic Project Manager
Clevertouch Consulting