Martech Operating Model Design

A great martech stack can still underperform when nobody is quite sure who owns what.

Fragmented teams, unclear responsibilities and inconsistent processes can leave marketing leaders struggling to get the value they expected from their technology.

We help marketing teams define how people, processes and technology should work together to deliver effectively at scale. From roles and responsibilities to governance, workflows and ways of working, we design practical operating models that reduce complexity, improve collaboration and help teams get more from their martech.

A martech centre of excellence

We’ll help you create the structure needed to make martech perform, defining roles, responsibilities, governance and ways of working.

Whether you’re establishing a martech centre of excellence or evolving an existing team, we’ll create an operating model built for performance and scale.

The State of Martech research report 2026

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Brands who trust us

01

Martech ownership is unclear - overlapping roles and responsibilities slow decisions and create gaps across teams.

02

Ways of working do not scale - inconsistent processes and governance make complex martech harder to manage.

03

Teams are not aligned to the technology - outdated operating models prevent organisations from realising full martech value.

Sound familiar? We can help

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How we help

Our approach

01 Create clear ownership and accountability Define roles, responsibilities and decision rights so teams understand who owns platforms, processes, governance and outcomes across the martech ecosystem.

02 Build scalable ways of working Design workflows, governance and service models that reduce friction and help martech operate consistently across teams, regions and business units.

03 Align teams around the technology Shape people, process and capability around the martech strategy so the organisation can use its technology more effectively.

Platforms we work with