Our platform expertise

Salesforce Data 360 Consultancy

Build a data foundation your marketing can actually use.

Strategic and technical expertise to connect, structure, unify and activate customer data through Salesforce Data 360.

We help organisations move beyond fragmented data and disconnected systems to create a clearer, more usable foundation for marketing.

Talk to a Data 360 specialist

Data 360 consultancy

Deep Data 360 expertise, from architecture to execution

Smarter strategy

Data Strategy, Readiness & Architecture

We help establish what Data 360 needs to deliver for your organisation.

We assess your existing data landscape, Salesforce environment and marketing requirements before defining priority use cases and the architecture needed to support them.

Areas of expertise:

  • Current-state data audits
  • Source system assessment
  • Data architecture design and space strategy
  • Implementation roadmaps and prioritisation
  • Governance and ownership models

Smarter configuration

Integration, Data Modelling & Identity

Once the architecture is defined, we design and configure how data enters Data 360, how different sources relate to one another and how customer and account records should be unified.

Our technical consultants work across the underlying data structures and integrations to create a foundation that can support your downstream marketing requirements.

Areas of expertise:

  • Data source integration and ingestion
  • Data stream configuration
  • Data lake object mapping
  • Data model object design and mapping
  • Individual and account modelling
  • Identity resolution rules
  • Match and reconciliation logic
  • Data transformation and validation
  • Consent and governance requirements

Smarter activation

Segmentation, Activation & Optimisation

A strong data foundation should make it easier for teams to identify audiences, activate data and support more relevant customer experiences.

We help translate marketing requirements into the segments, insights and activation processes that sit on top of Data 360, while making sure the underlying architecture can continue to scale.

Areas of expertise:

  • Audience and segmentation design
  • Calculated insight requirements
  • Marketing Cloud & CRM activation
  • Campaign and journey data requirements
  • Data quality monitoring, testing and validation
  • Technical optimisation
  • Ongoing Data 360 support

"Clevertouch have resource and expertise in areas that we do not. They take our challenges and carry them forward to get to an agreed outcome that supports our objectives."

James Dyer Senior Digital Marketing Manager, Paymentshield

"Having worked with Clevertouch for nearly a decade, I know I can always count on them to support me with the most creative and sophisticated Marketing Technology-fueled campaigns. Whether it's design, strategy or technical execution, Clevertouch always comes through."

Satu Ståhlstedt Global Marketing Technology Manager, ABB Motion Drive Products

"In Clevertouch we trust."

Kelly Paddison CRM Manager, Brooks Macdonald

"We trust you so much that we're willing to just say, let's go ask Clevertouch to figure this out. You are an industry leader, not just of tooling, but of best practices and thought process. I can go to you knowing I'll get an unbiased view - just the right way of doing things."

Jonathan Ng Senior Marketing Operations Manager, AVEVA

"You understand our business, you really understand the technology. You are a trusted partner."

Robert Attryde Head of B2B Marketing, Avis

Let's talk

Talk to a Salesforce Data 360 consultant

Turn connected data into usable marketing intelligence.

A successful Data 360 implementation depends on the detail beneath the customer profile.

Whether you’re assessing Data 360, preparing for implementation or looking to improve an existing environment, our specialists can help you build the right data foundation and put it to work.

Explore our Marketing Cloud expertise

Marketing Cloud Account Engagement (Pardot)

Get more from Account Engagement (Pardot)

From platform configuration and lead management to Salesforce integration, automation, reporting and optimisation, we help B2B marketing teams improve how Pardot supports demand generation and revenue.

  • Platform audits, optimisation and migration support
  • Lead scoring, grading and lifecycle design
  • Automation rules and engagement programmes
  • Data, consent and segmentation configuration
  • Salesforce CRM integration and field mapping

Marketing Cloud Success Stories

Better outcomes for Marketing Cloud customers

Advancing Martech at BPP with Salesforce Marketing Cloud

Marketing Automation Salesforce Marketing Cloud
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Building Salesforce Marketing Cloud confidence and capability with platform training, ongoing support and consultancy.

Marketing Automation Salesforce Marketing Cloud
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Maximising MWC Barcelona ticket sales with smarter website personalisation

Platform Modernisation Salesforce Marketing Cloud
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Paymentshield Align Sales and Marketing with Lead Management.

Marketing Automation Salesforce
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FAQs

Understanding Data 360

Platforms, data, AI and strategy aligned to drive performance, not just potential.

Find out how
Technology creates possiblity.
People create perfomance.

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