"Clevertouch have resource and expertise in areas that we do not. They take our challenges and carry them forward to get to an agreed outcome that supports our objectives."
Our platform expertise
Salesforce Data 360 Consultancy
Build a data foundation your marketing can actually use.
Strategic and technical expertise to connect, structure, unify and activate customer data through Salesforce Data 360.
We help organisations move beyond fragmented data and disconnected systems to create a clearer, more usable foundation for marketing.
Salesforce Marketing Cloud Specialists
Data 360 consultancy
Deep Data 360 expertise, from architecture to execution
Smarter strategy
Data Strategy, Readiness & Architecture
We help establish what Data 360 needs to deliver for your organisation.
We assess your existing data landscape, Salesforce environment and marketing requirements before defining priority use cases and the architecture needed to support them.
Areas of expertise:
- Current-state data audits
- Source system assessment
- Data architecture design and space strategy
- Implementation roadmaps and prioritisation
- Governance and ownership models
Smarter configuration
Integration, Data Modelling & Identity
Once the architecture is defined, we design and configure how data enters Data 360, how different sources relate to one another and how customer and account records should be unified.
Our technical consultants work across the underlying data structures and integrations to create a foundation that can support your downstream marketing requirements.
Areas of expertise:
- Data source integration and ingestion
- Data stream configuration
- Data lake object mapping
- Data model object design and mapping
- Individual and account modelling
- Identity resolution rules
- Match and reconciliation logic
- Data transformation and validation
- Consent and governance requirements
Smarter activation
Segmentation, Activation & Optimisation
A strong data foundation should make it easier for teams to identify audiences, activate data and support more relevant customer experiences.
We help translate marketing requirements into the segments, insights and activation processes that sit on top of Data 360, while making sure the underlying architecture can continue to scale.
Areas of expertise:
- Audience and segmentation design
- Calculated insight requirements
- Marketing Cloud & CRM activation
- Campaign and journey data requirements
- Data quality monitoring, testing and validation
- Technical optimisation
- Ongoing Data 360 support
We get it
Solve the challenges behind your customer data
Explore our Marketing Cloud expertise
Marketing Cloud Account Engagement (Pardot)
Get more from Account Engagement (Pardot)
From platform configuration and lead management to Salesforce integration, automation, reporting and optimisation, we help B2B marketing teams improve how Pardot supports demand generation and revenue.
- Platform audits, optimisation and migration support
- Lead scoring, grading and lifecycle design
- Automation rules and engagement programmes
- Data, consent and segmentation configuration
- Salesforce CRM integration and field mapping
Marketing Cloud Advanced
Build your next generation of marketing automation
We help organisations plan, implement and optimise Marketing Cloud Advanced, bringing together data, automation, journeys and Salesforce CRM within a scalable marketing architecture.
- Solution architecture and technical design
- Journey and automation build
- Segmentation and personalisation configuration
- Migration, testing and deployment support
- Data 360 and CRM integration
Marketing Cloud Success Stories
Better outcomes for Marketing Cloud customers
FAQs
Understanding Data 360
Salesforce Data 360, formerly known as Data Cloud, provides the data layer for bringing together and activating information from Salesforce and other sources. Clevertouch helps organisations define how Data 360 should fit into their wider architecture and delivers the data modelling, integrations and technical configuration needed to make it usable.
A Data 360 implementation can include use case definition, source system assessment, architecture, data ingestion, mapping, data modelling, identity resolution, segmentation and activation. We tailor the approach around the customer and marketing use cases the organisation needs to support.
Yes. We can assess your existing data, technology, integrations, governance and priority use cases to identify what needs to be addressed before implementation and create a practical roadmap for Data 360.
Yes. We can design and deliver integrations across Salesforce and third-party data sources, helping define what data should enter Data 360, how it should be modelled and where it needs to be activated.
Data 360 provides an important data foundation for Marketing Cloud Advanced, supporting the customer and account data used for segmentation and activation. We can design both platforms as part of one connected Salesforce marketing architecture.
Yes. We provide ongoing strategic and technical support covering data quality, integrations, data models, identity resolution, segmentation, activation, troubleshooting and new use cases as your requirements evolve.
Platforms, data, AI and strategy aligned to drive performance, not just potential.
Find out how
Trusted by
500+ organisations worldwide

