"Clevertouch have resource and expertise in areas that we do not. They take our challenges and carry them forward to get to an agreed outcome that supports our objectives."
Our platform expertise
Adobe Workfront Consultancy
Workfront expertise for smarter marketing operations.
Successful Workfront implementations depend on understanding how work enters the marketing organisation, how teams collaborate, where responsibilities sit, how resources are allocated and what leadership needs to see.
Our consultants combine Workfront expertise with experience across marketing operations, martech, data and organisational design, helping you build a platform around the way your organisation needs to work.
Workfront consultancy
Deep Workfront expertise, from architecture to execution
Smarter marketing work management
Workfront expertise built around marketing operations.
We help organisations design, implement, integrate and optimise Adobe Workfront around the way their marketing teams actually plan, manage and deliver work.
- Workfront platform and administration expertise (we also use Workfront ourselves for project management)
- Marketing operations and process design
- Integration and automation capability
- Enterprise adoption and enablement experience
Marketo Workfront consultancy
How we can help with Adobe Workfront
15+ years of Adobe B2B heritage
01
Marketo's first International Partner of the Year
02
Executed the first partner-led implementation of AJO B2B in Europe
03
Adobe Silver Solution Partner - Marketo Engage Specialized
04
B2B Marketing's Marketo Consultancy of the Year
05
We hold over 50 Adobe B2B certifications
Explore our Adobe B2B expertise
AJO B2B
Orchestrate journeys around buying groups
We help organisations adopt and embed AJO B2B, combining technical implementation with buying-group strategy, journey design, integration and ongoing optimisation.
- Platform implementation and technical configuration
- Account and person journey orchestration
- Buying groups, roles and qualification
- B2B data models, schemas and audiences
- Marketo Engage and Experience Platform integration
Marketo Optimizer
Coordinate intelligent account engagement
We help teams understand, implement and operationalise Marketo Optimizer, connecting Marketing and Sales around target accounts, AI-powered personalisation and more intelligent B2B journey orchestration.
- Platform implementation and configuration
- Account and person journey design
- Audience and profile configuration
- AI-powered content and personalisation
- Marketo and wider Adobe ecosystem integration
Marketo Engage
Automate and scale B2B marketing
Our Marketo specialists help you implement, integrate and optimise the platform, from campaign operations and lead management to personalisation, reporting and long-term platform performance.
- Platform implementation and instance optimisation
- Lead lifecycle, scoring and routing
- Smart Campaigns and programme architecture
- CRM, API and third-party integrations
- Email, forms, landing pages and reporting
Adobe Success Stories
Better outcomes for Adobe B2B customers
Empowering Fujifilm with Marketo Training and Support
Fujitsu Unifies 30+ Martech Platforms into a single Marketo Instance.
Laying the Foundation for Global Marketing Success at WARC with Marketo.
FAQs
Understanding Adobe Workfront
Adobe Workfront is a work management platform used to plan, manage and track marketing activity across teams. It can bring work intake, campaigns, projects, resources, approvals and reporting into a more consistent operating model.
Clevertouch helps marketing organisations configure Workfront around their own processes, teams and governance rather than simply implementing the technology out of the box.
An Adobe Workfront consultant helps organisations design, implement and improve how Workfront supports their marketing operations. This can include platform configuration, workflow design, request queues, custom forms, reporting, integrations, governance and user adoption.
Our consultants combine technical Workfront expertise with marketing operations experience, helping align the platform with how marketing work actually gets done.
A successful Workfront implementation should start with your operating model and processes, not platform configuration. Define how work enters the organisation, how it should flow, who owns each stage and what needs to be measured before designing the Workfront environment.
Clevertouch brings together process design, technical configuration, integrations, governance and enablement to create a Workfront environment built around your organisation.
Yes. A Workfront audit can identify unnecessary complexity, inconsistent workflows, poor adoption, reporting gaps and configuration that no longer reflects how your teams operate.
Clevertouch reviews both the technology and the processes around it, then creates a practical optimisation roadmap covering configuration, workflows, governance, reporting and adoption.
Yes. Workfront can connect with Adobe and third-party technologies through native integrations, APIs and Adobe Workfront Fusion. Fusion can automate processes and move data between Workfront and other applications, reducing manual hand-offs between systems.
Clevertouch helps design and build integrations around the wider marketing technology architecture, rather than treating Workfront as an isolated platform.
Workfront adoption usually depends on more than user training. The platform needs intuitive workflows, clear governance, relevant reporting and processes that reflect how different teams actually work.
We help organisations simplify Workfront environments, improve processes and provide role-based enablement so administrators and users can confidently manage and continually improve the platform.
Platforms, data, AI and strategy aligned to drive performance, not just potential.
Find out how
Technology creates possiblity.
People create perfomance.
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500+ organisations worldwide