"Clevertouch have resource and expertise in areas that we do not. They take our challenges and carry them forward to get to an agreed outcome that supports our objectives."
Our platform expertise
Adobe Marketo Engage Consultancy
15+ years of specialist B2B marketing Marketo expertise.
From complex implementations and migrations to lead management, data, integrations and ongoing optimisation, our certified Marketo specialists help you build a platform that works around your marketing operation.
Clevertouch x Marketo
01
15+ years
Working with Marketo and B2B marketing automation
02
Certified expertise
Marketo practitioners, consultants and architects
03
Enterprise experience
Supporting complex global B2B Marketo environments
04
Award-winning heritage
Recognised by Marketo, Adobe and B2B Marketing
Marketo consultancy
Deep Marketo expertise, from architecture to execution
Smarter configuration
Marketo Implementation
We design and configure new Marketo environments around your data, CRM, campaign processes, governance and business requirements.
Areas of expertise:
- Instance architecture and configuration
- CRM synchronisation
- Domains, tracking and administration
- Programme and folder architecture
- Governance and documentation
Smarter migration
Marketo Migration
We plan and deliver migrations into Marketo or consolidate existing environments without simply replicating legacy processes.
Areas of expertise:
- Migration strategy and planning
- Data and asset migration
- Programme rationalisation
- Integration transition
- Testing and launch readiness
Smarter integrations
Marketo Integrations
We ensure that Marketo is properly connected to the right platforms and data sources to maximise performance.
Areas of expertise:
- Custom and third-party integrations
- API’s and webhooks
- Meaningful connections with the rest of your martech
Smarter campaigns
Campaign Operations, Automation & Execution
We’ll help you build and deliver scalable campaign frameworks rather than one-off programmes, and design processes that connect Marketo with your lead and revenue funnel.
Areas of expertise:
- Smart Campaign architecture and nurture design
- Programme templates, operational programmes and tokens
- Email, forms and landing pages
- Lead lifecycle and scoring design
- MQL qualification, routing, assignment and recycling
Smarter adoption & utilisation
Marketo Enablement & Continuous Improvement
Build the skills, confidence and processes your team needs to manage Marketo effectively and keep improving how the platform is used.
Areas of expertise:
- Role-based Marketo training and certification preparation
- Administrator and practitioner enablement
- Bespoke team workshops and masterclasses
- Governance, documentation and best practice
- Ongoing optimisation and capability development
We get it
Some of the Marketo challenges we help our clients solve
01
“Our Marketo instance has become too complex.”
Years of programmes, automation and different users have created technical debt and made the platform harder to manage.
02
“We're moving to Marketo.”
You need more than a technical migration. Processes, data, integrations and ways of working all need to be considered before launch.
03
“Our lead management isn't working.”
Scoring, lifecycle stages, routing and Sales hand-offs no longer reflect how your organisation actually generates demand.
04
“We need to connect Marketo with the rest of our stack.”
CRM, customer data, events and other platforms need a clearer architecture and more reliable movement of data.
05
“We're not getting enough from Marketo.”
The platform is established, but utilisation, governance, capability or resources are limiting what your team can achieve.
Marketo Training & Enablement
Build Marketo expertise inside your own team
Your technology will only perform as well as the people and processes around it.
Our certified specialists deliver practical Marketo training for administrators, practitioners and marketing teams, from platform fundamentals to advanced capability and certification preparation.
Our Marketo training courses:
- Marketo Essentials
- Marketo Administrator
- Advanced Marketo
- Bespoke team enablement
- Certification preparation
Explore our Adobe B2B expertise
Marketo Optimizer
Coordinate intelligent account engagement
We help teams understand, implement and operationalise Marketo Optimizer, connecting Marketing and Sales around target accounts, AI-powered personalisation and more intelligent B2B journey orchestration.
- Platform implementation and configuration
- Account and person journey design
- Audience and profile configuration
- AI-powered content and personalisation
- Marketo and wider Adobe ecosystem integration
AJO B2B
Orchestrate journeys around buying groups
We help organisations adopt and embed AJO B2B, combining technical implementation with buying-group strategy, journey design, integration and ongoing optimisation.
- Platform implementation and technical configuration
- Account and person journey orchestration
- Buying groups, roles and qualification
- B2B data models, schemas and audiences
- Marketo Engage and Experience Platform integration
Workfront
Plan and manage marketing campaigns
We help marketing teams design, implement and optimise Workfront to improve planning, workflows, resource management and visibility across the entire marketing operation.
- Platform configuration and administration
- Request queues, workflows and approval processes
- Custom forms, templates and reporting
- Workfront Fusion automation and integrations
- Governance, optimisation and user enablement
Adobe Success Stories
Better outcomes for Adobe B2B customers
Empowering Fujifilm with Marketo Training and Support
Fujitsu Unifies 30+ Martech Platforms into a single Marketo Instance.
Laying the Foundation for Global Marketing Success at WARC with Marketo.
FAQs
A few Marketo Engage things you may find useful
A successful Marketo implementation starts with your business requirements, data and processes before moving into technical configuration. Key considerations include CRM integration, database structure, lead management, programme architecture, tracking, governance and testing. Adobe’s own implementation guidance recommends planning across configuration, database, Marketing Activities, Design Studio and Analytics.
Clevertouch helps organisations design and implement Marketo around how their marketing operation actually needs to work.
Yes. A Marketo audit can uncover technical debt, inefficient campaigns, data quality issues, inconsistent programme structures and governance gaps that have developed over time.
We review the platform, data, automation, integrations and operating processes, then prioritise improvements into a practical Marketo optimisation roadmap.
Effective Marketo lead management combines clear lifecycle stages with behavioural and demographic scoring, qualification criteria, routing, rejection and recycling processes.
We help organisations design lead management frameworks that reflect how their buyers actually progress and create clearer hand-offs between Marketing and Sales. Marketo can use scoring within lifecycle programmes to identify where people are in the buyer journey and when they are ready for Sales engagement.
A Marketo Engage consultant helps organisations get more from the platform across strategy, architecture, implementation, integrations, campaign operations, lead management, governance and optimisation.
At Clevertouch, our specialists combine technical Marketo expertise with an understanding of the wider marketing operation, helping ensure the platform, data, processes and people work effectively together.
Yes. Marketo Engage has a native Salesforce integration and can also connect with other technologies through REST APIs, webhooks and third-party integrations. Adobe’s Salesforce sync supports data including leads, contacts, accounts, opportunities, campaigns and custom objects.
Clevertouch designs and builds Marketo integrations around your wider martech architecture, ensuring the right data moves between platforms at the right time.
Adobe Marketo Engage is a B2B marketing automation platform used to manage personalised campaigns, nurture programmes, lead management and marketing automation across the customer lifecycle. It can also connect with CRM and other marketing technologies to coordinate Marketing and Sales activity.
Clevertouch has more than 15 years of Marketo experience, helping B2B organisations implement, integrate, optimise and continually improve how they use the platform.
Platforms, data, AI and strategy aligned to drive performance, not just potential.
Find out how
Technology creates possiblity.
People create perfomance.
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500+ organisations worldwide