Ditch the Stack – Build a Martech Spine©
Webinar details
This webinar was recorded live on 29th Oct 2024. The recording is available to access on demand.
The Martech landscape is large and complex, often leaving marketers feeling overwhelmed with information and overstacked with technology they cannot fully utilise.
This is why leading organisations are adopting the Martech Spine© mindset – an intelligent approach to adopting and connecting Marketing Technology that ensures your platforms are finely tuned and properly integrated for maximum marketing performance.
Join Chris Fowler and team for this webinar, where they’ll share the concept of The Martech Spine© and how to incorporate the right mix of platforms to deliver consolidated digital experiences for your audiences and tangible attribution for your campaign analytics.
To build your spine, it’s helpful to know your martechIQ…
The team will also talk about the importance of assessing your martechIQ© before building your spine – that is, understanding how you and your martech are currently performing across a range of key performance criteria.
Tune in to learn more! Register by filling in the form to secure your place.
Speakers:
Chris Fowler Director of Research & Enablement
Clevertouch Consulting