Marketo Dynamic Chat: A Closer Look
This webinar was recorded live on 21st Feb 2024, access the on-demand recording here.
The rise of chatbots on web pages reflects a shift toward further driving user engagement and optimising the end-user’s experience with the brand (often at the exact point where a customer is interested). These automated, conversational agents provide real-time assistance, hyper-personalised experiences, and efficient communication, making them an interesting marketing channel for businesses aiming to optimise their online presence.
For Marketo users, the built in Dynamic Chat functionality has been around for a year or so, but how do you actually use it, implement it and what do you as a marketer benefit from it?
Join Chris Fowler, our Head of Training and Marketo Certified Expert, as he breaks down the Dynamic Chat feature with some real-life use cases, scenarios and live demos as he explores how you could enrich your data, book appointments and build a hyper-personalised experience right from within Marketo.
Register today for this live 30-minute webinar, which we will be running through our interactive training platform (no downloads necessary!) We look forward to seeing you there!
Agenda:
- Dynamic Chat Overview: What is its purpose and benefits?
- Exploring Use Cases: How Dynamic Chat enhances lead routing, data enrichment and personalisation
- Live Demo & Configuration: A practical walkthrough covering setup, example flows, and reporting
- Q&A
Speakers:
Chris Fowler Director of Research & Enablement
Clevertouch Consulting