Who we are

Clevertouch Consulting is an independent marketing technology consultancy focused on helping organisations get greater value from their martech, rather than simply implementing more technology.

We combine strategic consultancy with hands-on technical delivery across technology, data, marketing operations and enablement. This means we can help define the strategy and architecture, implement and integrate the technology, and then support teams in adopting and optimising it.

Our independence is also important. Rather than approaching a challenge through the lens of a single technology vendor, we look across the wider martech ecosystem and recommend the approach that best fits the organisation, its existing technology and its business objectives.

Yes. Clevertouch works with global marketing organisations that need to balance centralised technology and governance with the requirements of individual regions, markets and teams.

We can support areas such as global martech strategy and architecture, platform implementation, regional rollout, data and integration, campaign operations, governance, enablement and ongoing platform support.

For international organisations, the challenge is often not simply choosing the right technology. It is creating a consistent operating model while accommodating different languages, processes, regulatory requirements, customer journeys and levels of marketing maturity across markets.

Our role is to help create a scalable approach that works at both global and local level.

Organisations should prepare for AI by strengthening the data, integrations, technology and processes that AI will depend on.

AI can make marketing faster and more intelligent, but its effectiveness is limited when customer data is fragmented, platforms are disconnected or processes rely heavily on manual work. Before introducing new AI use cases, organisations should understand where their data sits, how systems exchange information, which processes can be automated and where human oversight remains important.

Clevertouch helps organisations assess their current martech architecture, identify the foundations required for AI and prioritise practical use cases that can deliver measurable value.

The objective should not be to adopt AI for its own sake, but to create a connected marketing environment in which AI can be used effectively and responsibly.

Yes. Clevertouch provides both strategic martech consultancy and hands-on technical delivery.

Our consultancy work can include martech strategy, architecture, capability assessments, platform selection, operating models, roadmaps and optimisation. Our delivery teams can then implement, configure, integrate and optimise the technology required to put those recommendations into practice.

We also provide data services, platform support, campaign operations, training and enablement, allowing organisations to work with Clevertouch from initial strategy through to implementation and ongoing optimisation.

This combination helps reduce the gap that can otherwise exist between defining a martech strategy and successfully putting it into operation.

Clevertouch works across the wider marketing technology ecosystem, supporting organisations that use platforms from vendors including Adobe, Salesforce, Cvent and Demandbase, alongside the CRM, data, analytics, content and integration technologies that connect with them.

Our expertise spans marketing automation, customer journey orchestration, CRM, customer and marketing data, account-based marketing, event technology, analytics, personalisation and integration.

Rather than recommending technology based solely on an existing vendor relationship, we assess how each platform fits within the wider martech architecture and the use cases it needs to support.

This technology-agnostic approach allows us to help organisations optimise existing platforms, integrate previously disconnected technologies and assess where new capabilities are genuinely required.