Business hours in Pardot Engagement Studio
In Pardot you used to be able to either set the send times as business hours or not business hours, which were set at Monday to Friday 10am – 4pm.
Pardot have released an update that will give users more flexibility around what business hours and days they can select.
This will help marketers decide when they want their emails to be sent. Statistically, sending emails on a Tuesday, Wednesday and Thursday have the best open rates.