Business hours in Pardot Engagement Studio

In Pardot you used to be able to either set the send times as business hours or not business hours, which were set at Monday to Friday 10am – 4pm.

Pardot have released an update that will give users more flexibility around what business hours and days they can select.

This will help marketers decide when they want their emails to be sent. Statistically, sending emails on a Tuesday, Wednesday and Thursday have the best open rates.

Now you can select any days you want to send your emails with a minimum of one day and with a choice between Monday to Sunday. You can select any time on the hour between 12:00 am and 11:00 pm.