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This research has been developed to analyse senior marketing leaders on key topics that are impacting marketing departments and their use of marketing technology (martech) in 2020/21, including:

  • Marketing Automation and Marketing Cloud Enablement
  • Martech Data and Analytics
  • Strategic Campaigns and Content
  • Sales Enablement and Alignment
  • Marketing Performance Management

What is the State of Martech 2020/21?

Matt Cheeseman, Senior Product Marketing Manager, Clevertouch, explains the State of Martech, it's findings, and why you should care about this research.

The State of Martech Report 2022

Check out third annual State of Martech Report below, developed in conjunction with Southampton Business School.