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This research has been developed to analyse senior marketing leaders on key topics that are impacting marketing departments and their use of marketing technology (martech) in 2020/21, including:

  • Marketing Automation and Marketing Cloud Enablement
  • Martech Data and Analytics
  • Strategic Campaigns and Content
  • Sales Enablement and Alignment
  • Marketing Performance Management
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What is the State of Martech 2020/21?

Matt Cheeseman, Senior Product Marketing Manager, Clevertouch, explains the State of Martech, it's findings, and why you should care about this research.