An AJOB2B release notes review by our Director of Technical Delivery & Business Solutions and official Adobe Champion 2025, Alex Seabrook.
Adobe has kicked off 2026 with a focused update to AJO B2B Edition. The 2026.1 release isn’t one of reinvention but instead, it sharpens control, strengthens brand governance, and improves orchestration precision in ways that B2B marketers will genuinely appreciate.
It brings better brand alignment, smarter journey timing, and tighter integration guardrails – this release feels intentionally designed to support scale. Below are the bits that stand out to us.
One of the most notable additions in 2026.1 is the introduction of Brand Kits which are now out in Beta. The new brand kits bring brand governance front and centre, and aligns with the same feature found in Adobe Marketo Engage, ensuring that your marketing team are getting the same experience within the new email editor across both platforms.
Brand consistency is a challenge any Marketing or Marketing Ops team faces as the teams scales, be that in function or by bringing in new regions and offices i.e. more campaigns, or more stakeholders & potentially a newer complication is the additional AI-assisted content creation, with your brand guidelines embedded into the platform, standards.
These new Brand features are tasked with aiding this issue by creating a centralised source of truth directly within AJO B2B (and Marketo). Teams can define brand guidelines, covering both visual and written standards meaning your content creators and collaborators are all aligned. Instead of having that painful task of multiple rounds of amends to retroactively correct brand inconsistencies.
For teams leaning into AI-assisted production, this is significant. It reduces manual editing cycles and increases confidence that output reflects your brand and not just generic best practice copy.
Timing has always mattered in your marketing engagement, but if your scope is global timing, is made even more complex. The 2026.1 release introduces enhancements to the Journey Wait node, allowing you to define specific exit days and times, and let you set the relevant time zone.
This might sound like a small adjustment, but if you’re running multi-region campaigns, it’s a big improvement. It reduces risk of poorly timed comms and gives your journey builders more granular control over how and when contacts move forward.
Meaning more predictable orchestration and fewer workarounds.
Another notable addition in the latest update is the introduction of Person Journeys, which is also now available in Beta.
Until now, orchestration in AJO B2B has centred on accounts and buying groups. Person Journeys introduce a complementary model within this, allowing you to trigger journeys at the individual level using a Person Audience entry node – this is similar to how journeys in AJO B2C operate. Entry can be driven by either a profile segment or an event-based audience, all powered by your data within Adobe Experience Platform.
As a beta capability, Person Journeys are still fresh and evolving, but the direction is clear and shows a big step toward more flexible, person-level orchestration within the platform and allows us to enable basic Person journeys without having to leverage Marketo, expanding on how engagement strategies can be structured beyond your accounts alone and giving you greater control over person profile-driven engagement.
A smaller update to the new email editor in this release is the introduction of multi-level bullet support within the email design experience.
The support for multiple bullet levels built directly into the editor, means you can now create clearer visual hierarchies without stepping outside the standard design workflow. Ok it’s a relatively small enhancement in technical terms, but in practical execution it makes it far easier to produce professional, well-structured emails and shows Adobe are sweating the small stuff.
Beyond surface-level features, 2026.1 introduces important platform-level updates.
Journey Optimizer B2B Edition now operates on the simplified M1.5 architecture meaning it no longer shares the same system or datastore as Marketo Engage. Instead, AJO B2B receives its data exclusively from Adobe Experience Platform.
For you enterprise teams, this separation brings clearer data boundaries and a more scalable foundation moving forward, and cleaner architecture often translates to fewer unexpected dependencies and better long-term stability.
In addition, communication limits can now be enforced across both Marketo Engage and Journey Optimizer B2B Edition. Anyone running campaigns across both platform, this is an important safeguard. It helps prevent over-communication and supports frequency governance, no more unintentionally spamming people.
Taken together, the 2026.1 release feels less about adding flashy new capabilities and more about strengthening the operational backbone of buying group marketing. Brand control. AI alignment. Precise timing. Cleaner segmentation. Unified communication governance.
These are the kinds of updates that don’t necessarily grab headlines, but they absolutely improve day-to-day execution for B2B teams managing complex journeys.
Although release 2026.1 is the main focus, it’s worth briefly acknowledging Adobe’s continued investment in AI-powered agents within AJO B2B. The Journey Build Agent, Audience Agent and Sales Qualifier reflect a broader shift toward agent-assisted marketing and sales workflows.
We’ll explore these in much greater depth separately, but at a high level, they represent Adobe’s move toward embedding AI not just in content creation, but across planning, segmentation and qualification processes.
Thinking about migrating to AJO B2B, or looking to transition from Marketo? We’re the UK’s leading AJO B2B consultancy and guide you through setting up, implementing and optimising the platform successfully.
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