The State of Martech 2026: A Roadmap for Marketing Leaders

For many marketing leaders, martech has never been more powerful... nor has it been more difficult to manage.

AI expectations are rising. Vendor roadmaps are accelerating. Platforms are evolving. And the pressure to prove value from martech investment is getting harder to ignore.

Join Chris Fowler, Clevertouch's Director of Research & Enablement, for a webinar on Tuesday 28th July as he unpacks the key findings from the seventh edition of The State of Martech Report, the original and longest-running dedicated research initiative into the martech industry, delivered in partnership with The University of Stirling.

Based on insights from over 500 senior marketers across the UK, US and EMEA, this session will explore what is changing across martech, why it matters, and where marketing leaders should focus next.

Why attend?

You’ll come away with a clearer view of:

• The biggest shifts shaping martech strategy in 2026
• The barriers stopping teams from getting more value from their technology
• Where AI, data and integration need to move from ambition to action
• How to build a more focused roadmap for martech performance and ROI

Who should attend?

Designed for senior marketers, marketing leaders, marketing operations teams and martech practitioners who are reviewing their current strategy, planning future investment or looking for clearer ways to improve marketing performance in 2026.

If your martech is feeling complex to get the most from, or you're finding the constant change in the market difficult to navigate, this session will help you cut through the noise and move forward with more confidence.

Register now to secure your place.

Speakers