The Mosaic Project: #4 Martech Thinktank
TheMosaicProject by Clevertouch is an informal collaboration between academia, researchers, technologists and marketing leaders.
Chaired by Professor Rob Angell from the University of Stirling, TheMosaicProject ‘thinktank’ is a forum for marketing leaders to discuss and influence a wide range of Martech topics that will form the basis of further dedicated research by Rob and The Mosaic Project team.
This initiative is open exclusively to Clevertouch customers. Those who would like to be involved are invited to register their interest.
Our next roundtable will take place on Thursday 30th April at Holmes Hotel, London from 10:45am to 2:30pm. Lunch and refreshments will be provided, please let us know if you have any dietary requirements when you register.
The outcome of each meet-up and further exploration into the topic will be a tangible piece of research in the form of a whitepaper, thought-leadership article, management publication or report in which your contribution will be credited.
Join us on Thursday 30th April.
At this fourth instalment of TheMosaicProject, and our first Martech Thinktank of the year, we will build on the key themes explored over the past 12 months, bringing fresh insight and forward-looking discussion for 2026.
The session will combine the latest Mosaic research, industry-led discussion and an early view of emerging State of Martech 2026 findings, with a particular focus on AI enablement, enterprise-level limitations, and the knowledge gaps shaping Martech priorities for the year ahead.
Why are we doing this?
The Martech environment has become vast and complex. We are passionate about providing marketing leaders with better data and insight on specific Martech topics and trends that help you make sense of the complexity and improve your marketing performance.
Agenda:
Please arrive from 10:45am for tea, coffee and pastries.
A walkthrough of recent Mosaic Project findings, highlighting key themes and learnings from the past year of research and industry collaboration.
A focused discussion on how AI is being enabled across organisations today, where progress is being made, and the practical limitations and constraints marketers face at scale.
An open, peer-led conversation exploring emerging priorities, unresolved challenges and the areas where clarity, data and insight are still lacking as we look ahead to 2026.
An exclusive preview of early findings from our upcoming State of Martech 2026 research, with attendees invited to help shape the final analysis and feature in the published report.
Continuing discussion topics over lunch.
Summary of today and how we'll be taking your input forwards.
Speakers:
Rob Angell Professor of Marketing
University of Stirling
Adam Sharp CEO & Co-Founder
Clevertouch Consulting
Chris Fowler Director of Research & Enablement
Clevertouch Consulting
Richard Shafe Marketing Director
Clevertouch Consulting