The Mosaic Project: #3 Martech Thinktank
TheMosaicProject by Clevertouch is an informal collaboration between academia, researchers, technologists and marketing leaders.
Chaired by Professor Rob Angell from the University of Stirling, TheMosaicProject ‘thinktank’ is a forum for marketing leaders to discuss and influence a wide range of Martech topics that will form the basis of further dedicated research by Rob and The Mosaic Project team.
This initiative is open to customers of Clevertouch only. We are asking those that would like to be involved to register their interest here.
Our next roundtable will take place on Tuesday 2nd December at The Ampersand Hotel from 10:45am to 2:30pm. Lunch and refreshments will be provided, please let us know if you have any dietary requirements when you register.
The outcome of each meet-up and further exploration into the topic will be a tangible piece of research in the form of a whitepaper, thought-leadership article, management publication or report in which your contribution will be credited.
Ahead of the event, we will ask for your input on the research topics that interest you most for further discussion on the day.
Join us on Tuesday 2nd December
At this third installment of TheMosaicProject, we will be diving deeper into this year’s State of Martech research (published in September) and looking for your input in helping us shape next year’s research.
We also want to know how you and your marketing teams are already adopting and scaling AI in day-to-day operations, so we can begin shaping a clear framework to help marketers understand where to start, how to adapt and how to continually evolve their approach as AI capabilities mature.
Why are we doing this?
The Martech environment has become vast and complex. We are passionate about providing marketing leaders with better data and insight on specific Martech topics and trends that help you make sense of the complexity and improve your marketing performance.
Agenda:
Please arrive from 10:45am for tea, coffee and pastries.
We’ll take a look at the key findings from The State of Martech Research 2025, released in September, covering the key insights and how they can be turned into meaningful actions within your own marketing strategy for 2026. As we look ahead to next year's SOM research, we want to discuss and agree with you the construct of the survey and scope of the research topics it will cover. Next year's SOM will be the seventh edition of the research and the biggest and best one yet, as we begin our collaboration with the UK government's Research & Innovation Council (UKRI).
Market research shows us that there is a massive difference between AI Belief and Readiness at C-level, so we'd like this discussion to generate ideas that we can take forward and develop into a roadmap or toolkit for AI readiness. We want to know how you and your marketing teams are already adopting and scaling AI in their day-to-day operations, and how and when it can be taken to the next level. This discussion will begin shaping a practical AI enablement pathway - a clear framework to help marketers understand where to start, how to adapt and how to continually evolve their approach as AI capabilities mature.
Continuing both discussion topics over lunch.
Summary of today and how we'll be taking your input forwards.
Speakers:
Rob Angell Professor of Marketing
University of Stirling
Adam Sharp CEO & Co-Founder
Clevertouch Consulting
Chris Fowler Director of Research & Enablement
Clevertouch Consulting
Richard Shafe Marketing Director
Clevertouch Consulting