The Mosaic Project: #2 Martech Think Tank
TheMosaicProject by Clevertouch is an informal collaboration between academia, researchers, technologists and marketing leaders.
Chaired by Professor Rob Angell from the University of Stirling, this ‘Martech thinktank’ will meet three times a year to discuss and influence a wide range of Martech topics that will form the basis of further dedicated research by Rob and The Mosaic Project team.
This initiative is open to customers of Clevertouch only. We are asking those that would like to be involved to register their interest here.
The second roundtable meet-up will take place on Wednesday 14th May in central London at The Ampersand Hotel from 11am – 2:30pm. We will discuss and debate a pre-determined research topic, uncovering the key areas for further investigation. Lunch and refreshments will be provided – please let us know if you have dietary requirements by answering the question on the form when registering.
The outcome of each meet-up and further exploration into the topic will be a tangible piece of research in the form of a whitepaper, thought-leadership article, management publication (as per the recent MIT Sloan Management Review piece) or report in which your contribution will be credited.
Ahead of the event, we will ask for your input on the research topics that interest you most for further discussion on the day.
Why are we doing this?
The Martech environment has become vast and complex. We are passionate about providing marketing leaders with better data and insight on specific Martech topics and trends that help you make sense of the complexity and improve your marketing performance.
Agenda:
Please arrive from 10:45am for tea, coffee and pastries.
Rob and Chris share an update on the developments of Clevertouch Insight and how TMP#1 is contributing to our wider research initiatives, the development of martechIQ and highlights from that data so far.
Chris provides a summary of recent announcements from Adobe and Salesforce on their B2B Marketing Technology roadmaps. What are the key differences, similarities and where does AI sit within both vendor platforms? We'd love to hear your thoughts on what you're hearing from your vendors too!
Rob shares some of the key insights from this year's State of Martech research ahead of its launch and release in June.
At the first Mosaic Project meet-up, we shared 6 themes that we had earmarked for further dedicated research - today we'll share which we will be exploring next, and ask for further input from you on the key challenges you have, or areas of particular interest, on these topics.
An opportunity to recap on the morning discussion over lunch.
Summary of today and how we'll be taking your input forwards.
Speakers:
Rob Angell Professor of Marketing
University of Stirling
Adam Sharp CEO & Co-Founder
Clevertouch Consulting
Chris Fowler Director of Research & Enablement
Clevertouch Consulting