Maximising Marketo in 2026
Event Details
As the marketing technology landscape accelerates, 2026 will be a defining year for Marketo users. New features, deeper Adobe integrations, the rise of buying-group intelligence and the emergence of AJO B2B are reshaping what best-in-class customer experience looks like. Clevertouch is hosting this half-day executive event to help Marketing Ops, Demand Gen and Martech leaders understand exactly how to get ahead.
Join us for Maximising Marketo in 2026 – a practical, insight-rich session designed to show you how to drive more value from your Marketo instance today, while preparing your organisation for Adobe’s next-generation capabilities tomorrow. As the leading consultancy that specialises deeply in both Marketo and AJO B2B, we’ll share exclusive guidance you won’t hear anywhere else.
Expect strategic clarity, hands-on demonstrations, expert predictions and a clear roadmap to becoming a high-performing, AI-enabled marketing organisation.
Why Attend?
2026 will be the most transformative year for Marketo users in a decade. Adobe’s ecosystem is evolving, AI is accelerating and AJO B2B is redefining how we engage buying groups. This event gives you the clarity and practical direction to stay ahead of the curve, from the consultants who specialise in Marketo more deeply than anyone else.
You’ll walk away with:
- Practical guidance on unlocking hidden value in your current setup
- A blueprint for using AEP and Marketo together for unified, actionable customer insights
- A first-hand look at how AJO B2B and Buying Groups will reshape B2B marketing
- Insights on where Adobe AI will have the biggest impact and how to adopt it responsibly
- Direct access to Clevertouch consultants for platform questions and strategic guidance
Agenda:
Kick off the afternoon with networking and lunch as you meet peers and Clevertouch experts.
A fast-paced recap of the most important changes from the past year - and what they mean for your Marketo roadmap right now.
Discover under-used and newly enhanced capabilities that can significantly improve your targeting, automation and scalability.
See how bringing Marketo together with Adobe Experience Platform unlocks richer insights, unified profiles and real omnichannel activation.
A forward look at the future of the platform, including an exploration of its relationship to AJO B2B, its capabilities and how Buying Groups will reshape B2B engagement and attribution.
From predictive intelligence to generative workflows - understand how Adobe AI will impact marketing operations and how to adopt it effectively.
Your chance to ask Clevertouch consultants and platform specialists anything - from architecture challenges to scaling best practices.
Connect with fellow practitioners and continue the conversation over drinks.
Chris Fowler Director of Research & Enablement
Clevertouch Consulting
Mark Wallman Director of Alliances
Clevertouch Consulting
Isabella Hargreaves Product Marketing Manager
Adobe