How to scale Personalisation in B2B Marketing
Webinar Details:
This webinar was recorded live on 27th Nov 2024. The recording is available to access on demand.
Personalisation remains a top priority for many businesses, with data-driven marketing playing a central role in delivering tailored experiences. According to our State of Martech 2024 research, companies that prioritise personalisation see higher customer engagement, loyalty and conversion rates.
Customers now expect more personalised interactions, and with AI-driven personalisation increasingly becoming a key focal point, marketers are left feeling unsure where or how to start. With artificial intelligence (AI) playing a central role in Martech and marketing automation, it’s essential for organisations to understand how to scale personalisation efforts and automate decision-making based on real-time customer data.
However, personalisation comes with its challenges, as organisations look to strike the right balance between delivering consistent, personalised experiences for their customers whilst respecting user privacy and adhering to their communication preferences.
Join Lily Kowalik, Growth Account Director and team as they share ways to utilise AI effectively for cross-channel personalisation.
The speakers will cover:
- The challenges for B2B organisations for executing personalisation at scale
- Breaking down the personalisation siloes and unlocking new AI workflows
- From content supply chain through to content generation and journey decisioning
Speakers:
Lily Kowalik Growth Account Director
Clevertouch Consulting