Driving Smarter Growth with AI Across the Adobe B2B Stack
As AI reshapes the future of B2B marketing, the opportunity for leaders is not simply to adopt it, but to apply it where it creates measurable business value.
This event will examine how organisations can use AI across the Adobe B2B ecosystem – from Marketo Engage to Adobe Journey Optimizer B2B – to enhance customer engagement, streamline operations and drive smarter growth. The focus will be on practical application, strategic prioritisation and maximising return without overengineering the martech stack.
Designed for both marketing leaders and practitioners, the session will focus on what AI readiness really looks like, where the biggest value opportunities sit, and how to turn existing Adobe investments into measurable business impact.
Why Attend?
Adobe’s B2B offering is evolving fast, and with it, the opportunity to make AI a more practical and valuable part of your marketing operations. But for many teams, the challenge is not a lack of ambition. It is knowing where to start, what is possible within the stack they already have, and what needs to be in place to make AI work effectively.
This event is designed to help you cut through the noise and focus on the areas that matter most. We will unpack the latest B2B announcements from Adobe Summit, explore how AI agents and emerging capabilities could change the way teams work, and look at the foundations needed to support long-term success, from data quality to integrations and governance.
Whether you are shaping strategy, managing platforms or driving day-to-day execution, you will leave with a clearer view of where AI can create value across the Adobe B2B stack and what your next steps should be.
What you’ll take away:
- A clear view of the biggest B2B announcements and takeaways from Adobe Summit
- A better understanding of AI agents across Adobe Experience Platform and how to assess where they fit
- Insight into CX Enterprise and what it could mean for future ways of working
- Practical guidance on the data, integration and governance needed for AI readiness
- A clearer idea of how to maximise the value of your existing Adobe investment
- The opportunity to ask questions, share challenges and discuss priorities with peers and Adobe B2B specialists
Who should attend?
This event is designed for senior B2B marketing and martech professionals responsible for strategy, platform capability, customer engagement and marketing operations. It will be particularly relevant for leaders and practitioners working with Adobe technologies who want to better understand how AI can be applied in a practical, commercially valuable way.
Agenda:
A focused look at the Adobe Summit announcements that matter most to B2B teams, including new product developments, evolving market positioning and what these changes could mean for your current and future stack.
An exploration of Adobe Experience Platform's AI agent landscape, including what is live today, what is emerging, and how to evaluate where these capabilities can add value within your organisation.
A practical session on CX Enterprise, what it is designed to do, and how it may change the way organisations deploy and use AI across the Adobe ecosystem.
AI is only as effective as the foundations behind it. This session will cover the practical building blocks needed to support successful AI adoption, from cleaner data and connected systems to the governance needed to scale with confidence.
An opportunity to put your questions to the speakers, share challenges with peers and discuss where AI readiness and value creation are most relevant in your own organisation.
Chris Fowler Director of Research & Enablement
Clevertouch Consulting
Mark Wallman Director of Alliances
Clevertouch Consulting
Liberty Emerson Full Stack Developer
Clevertouch Consulting