AntiCon May 2024: CMO priorities for the next 12 months
This session was originally delivered at AntiCon London on 23rd May 2024 and has since been turned into an on-demand webinar. Access the recording here.
A CMO’s priorities for the next 12 months
At AntiCon 2024, Clevertouch’s Head of Enablement, Chris Fowler, shared some of the standout findings from the fifth edition of our State of Martech research.
Conducted in partnership with the University of Southampton Business School, the research surveyed more than 600 senior marketers across the UK, US and Europe to understand how organisations are investing in, using and evolving their martech.
In this session, Chris and team explore five of the themes shaping marketing priorities, including:
- How attitudes towards martech migrations are changing
- Whether hyper-personalisation is becoming a realistic ambition
- The role operating models play in getting more from martech
- How marketing is becoming more closely aligned to revenue
- Why martech is becoming a more strategic, business-wide capability
The session draws on the latest research data alongside Clevertouch’s experience working with enterprise marketing teams to highlight where organisations are focusing their attention, investment and resources.
Watch the on-demand session to explore some of the key findings and what they could mean for your marketing strategy over the next 12 months.
Speakers:
Chris Fowler Director of Research & Enablement
Clevertouch Consulting