Tue 24 Jun • Adobe CEC, 13th Floor, White Collar Factory, London Past event

Adobe Journey Optimizer B2B for Account Orchestration

Date Tuesday 24th June 2025

Spaces Limited

Location Adobe CEC, 13th Floor, White Collar Factory, London

Join us on Tuesday 24th June to learn about the future of account orchestration with Adobe Journey Optimizer: B2B Edition.

What is AJO B2B?

At Adobe Summit in March, Adobe made some huge announcements on their B2B marketing product roadmaps and how they fit within the bigger market transition that they refer to as ‘B2B 3.0’. At the core of their B2B Marketing updates is the full release of the B2B Edition of Adobe Journey Optimizer (AJO B2B) – their omnichannel orchestration and real-time personalisation platform for B2B focused organisations.

AJO B2B promises to enable marketing teams to orchestrate account-based experiences and qualify buying groups for specific products across the entire customer lifecycle – and yep, AI is heavily embedded within the platform to help marketers identify the right buying groups, create relevant segments and design personalised journeys.

There’s a lot to be excited about here, but also a lot to unpick! Join us at this event to:

Understand the functionality of AJO B2B and how it will be used in conjunction with Marketing Automation platforms like Marketo, to identify buying groups and personalise journeys to increase pipeline quality and accelerate sales cycles
Learn about the shift from lead, contact and account-based marketing, to one of identifying and marketing to buying groups
See an in-platform demo of AJO B2B where we’ll work through some real-world use cases
Hear about the best way to manage a martech platform implementation and change management project, including key considerations in managing your data (and people) whilst doing so
Gain strategic insight, practical guidance and industry examples to explore how AJO B2B can unlock new opportunities for your organisation. Explore key themes such as platform ROI, the role of AI in journey orchestration, and the emerging importance of buying groups in complex B2B sales.

Who should attend?

Senior Marketers and martech platform owners from large organisations that are considering or already planning to implement AJO B2B, or are interested to learn more about the platform and the opportunities it could offer your business.

Why attend?

We’ll uncover exactly what AJO B2B is, how it works alongside Marketo and some of the key considerations for your business if you are exploring (or already committed to) implementing the platform alongside the other marketing technologies you use. We’ll also show the platform in the flesh and work through a couple of live use cases so you can get a glimpse of the UI and functionality it offers.

The event will be a mix of discussion, live platform demonstration, roadmap updates and interactive elements including polls and Q&A. Whether you’re considering AJO or already planning your implementation, you’ll leave with a clearer view of what’s possible and how to get there.

Register early: Places are limited, and as this is the first AJO B2B in-person event of its kind in Europe, we are expecting very high demand.