Account Engagement (Pardot) 2023 Releases: A Closer Look
This webinar was recorded live on 27th Nov 2024. The recording is available to access on demand.
Salesforce are in the process of rolling out their final updates of the year and the Winter ’24 release is finally here! As always, it’s been a busy year for Salesforce and Account Engagement (formerly Pardot) has seen its fair share of innovation and improvements. Staying on top of release notes for Salesforce products can be difficult, and understanding what they mean even more so. So what should marketers be excited about in recent releases?
Join Paul Shefferd, our Martech Training Lead and Pardot Consultant, as he breaks down the most significant updates across the Spring, Summer and Winter releases from this year & what they can do for you. Come along and don’t miss out on the exciting new features that are being added to the platform right now, including Engagement Studio improvements and the new Account Optimizer.
This live 30-minute webinar will be run through our interactive training platform (no downloads necessary!). We look forward to seeing you there!
Agenda:
- Winter ’24 Updates: Engagement Studio updates, Optimizer improvements, prospect change monitor.
- Summer ’23 Look-back: External Actions, Dynamic List to Static, Opted-out field status.
- Other Updates: Recommendations and future considerations.
- Q&A
Speakers:
Paul Shefferd Martech Training Lead (Certified Pardot Consultant)
Clevertouch Consulting