Martech Research & Industry Insights

Marketing technology moves quickly.

New platforms, AI capabilities and emerging trends create a constant stream of information, but little time to understand what really matters.

Our academic research brings independent thinking and robust evidence to the challenges shaping modern marketing.

We combine academic rigour with real-world martech expertise to help marketing leaders cut through the noise, understand what is changing and use those insights to make better strategic decisions.

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Better insight for better decisions

Our academic research brings rigour and independent insight to the conversation, exploring the trends shaping marketing’s future and what they mean for your business. Because better decisions start with better insight, not louder opinions.

The State of Martech research report 2026

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Brands that trust us

01

Too much opinion, not enough evidence - marketers need credible research to separate meaningful change from market hype.

02

Trends are difficult to translate into action - research needs context before it can influence strategy and priorities.

03

Weak evidence undermines strategic decisions - leaders need independent insight to build alignment and justify investment.

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How we help

Our approach

01 Make decisions on credible evidence Use independent, academically grounded research to separate meaningful market change from hype and strengthen confidence in strategic marketing decisions.

02 Turn insight into practical direction Interpret research in the context of real business challenges, helping leadership teams understand what matters and where to focus next.

03 Strengthen the case for change Use robust evidence and market insight to build alignment, support investment decisions and strengthen conversations with senior stakeholders.

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