Article

How to scale Personalisation in B2B Marketing

Ellie Rackham Marketing Manager

Length < 1 min read

Date November 28, 2024

Personalisation remains a top priority for many businesses, with data-driven marketing playing a central role in delivering tailored experiences. According to our State of Martech 2024 research, companies that prioritise personalisation see higher customer engagement, loyalty and conversion rates.

Customers now expect more (and better) personalised interactions, and with the evolving role of Artifical Intelligence (AI) in helping organisations achieve this, it’s easy for marketers to be left feeling unsure where or how to start. With AI playing a prominent role in Martech and wider marketing strategy, and as more Martech vendors implement it more broadly across their platforms, it’s essential for organisations to understand how to scale personalisation efforts and automate decision-making based on real-time customer data.

However, personalisation comes with its challenges, as organisations look to strike the right balance between delivering consistent, personalised experiences for their customers whilst respecting user privacy and adhering to their communication preferences.

In our recent webinar, Mark Pearson, Head of Consultancy and Lily Kowalik, Head of Growth, share some of the ways that businesses can utilise AI effectively for cross-channel personalisation. Click the link below to watch the recording on-demand.

The team cover:

⭕ The challenges for B2B organisations in executing personalisation at scale

⭕ Breaking down the personalisation siloes and unlocking new AI workflows

⭕ From content supply chain through to content generation and journey decisioning

Watch on-demamd

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If you have any questions for Mark or Lily on any of the content shared in the webinar about how you can utilise AI effectively for cross-channel personalisation, please don’t hesitate to get in touch by emailing us at marketing@clever-touch.com, or by filling in the contact form here.

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