"Clevertouch have resource and expertise in areas that we do not. They take our challenges and carry them forward to get to an agreed outcome that supports our objectives."
Our platform expertise
Adobe Journey Optimizer B2B Consultancy
AJO B2B expertise for connected, buying-group-led marketing.
We help B2B organisations implement and operationalise Adobe Journey Optimizer B2B Edition, bringing together platform expertise, data, buying-group strategy, journey design and enablement.
15+ years of Adobe B2B heritage
01
Clevertouch were trusted to deliver the first partner-led implementation of AJO B2B in Europe
02
We hold over 50 Adobe B2B certifications
03
Highly experienced in supporting marketing transformation with the Adobe B2B suite
04
Marketo's first International Partner of the Year
AJO B2B consultancy
Practical AJO B2B expertise, not just platform knowledge
Smarter configuration
AJO B2B Implementation
Design and configure an AJO B2B environment around your data, technologies, audiences and marketing objectives.
Areas of expertise:
- Platform onboarding and configuration
- Experience Platform setup
- Roles, permissions and administration
- Environment and sandbox configuration
- Testing and launch readiness
Smarter architecture
Data, Integrations & Architecture
Build the account, person and opportunity data foundation required to support meaningful B2B orchestration. Connect AJO B2B with the technologies and data that need to participate in the customer journey.
Areas of expertise:
- B2B data model design
- Schema and field mapping
- Audience configuration, account and person data
- Data quality and governance
- Architecture and integration design
- External platform integrations and APIs
Smarter strategy
Buying-group Strategy & Configuration
Translate the way your customers actually buy into buying groups that can be identified, measured and activated through the platform.
Areas of expertise:
- Buying-group identification, roles and persona design
- Solution interests
- Qualification and scoring
- Buying-group stages
Smarter orchestration
Journey Design and Orchestration
Design journeys around real B2B buying processes rather than simply recreating existing lead nurtures in a new platform.
Areas of expertise:
- Account and person journey design
- Audience and entry criteria
- Journey logic and progression
- Event and behavioural triggers
- Personalisation and content strategy
Smarter adoption & utilisation
AJO B2B Enablement & Continuous Improvement
Build the internal capability required to adopt a different approach to B2B marketing and continue developing it after implementation.
Areas of expertise:
- Administrator and practitioner enablement
- Buying-group workshops
- Journey design training
- Governance and documentation
- Use case development
- Ongoing optimisation
We get it
Where are you on your AJO B2B journey?
01
“We're considering AJO B2B.”
Understand how the platform fits your existing architecture, use cases and B2B marketing model before committing to implementation.
02
“We're preparing to implement.”
Define your data model, buying groups, integrations, journeys and operating requirements before technical configuration begins.
03
“We've implemented the technology. What next?”
Move beyond the initial implementation by developing meaningful buying-group and journey use cases that demonstrate value.
04
“We already use Marketo. How should AJO B2B fit?”
Understand what should remain within Marketo, what belongs in AJO B2B and how data, campaigns and journeys should operate across both environments.
05
“We're not getting enough from Marketo.”
The platform is established, but utilisation, governance, capability or resources are limiting what your team can achieve.
Explore our Adobe B2B expertise
Marketo Engage
Automate and scale B2B marketing
Our Marketo specialists help you implement, integrate and optimise the platform, from campaign operations and lead management to personalisation, reporting and long-term platform performance.
- Platform implementation and instance optimisation
- Lead lifecycle, scoring and routing
- Smart Campaigns and programme architecture
- CRM, API and third-party integrations
- Email, forms, landing pages and reporting
Marketo Optimizer
Coordinate intelligent account engagement
We help teams understand, implement and operationalise Marketo Optimizer, connecting Marketing and Sales around target accounts, AI-powered personalisation and more intelligent B2B journey orchestration.
- Platform implementation and configuration
- Account and person journey design
- Audience and profile configuration
- AI-powered content and personalisation
- Marketo and wider Adobe ecosystem integration
Workfront
Plan and manage marketing campaigns
We help marketing teams design, implement and optimise Workfront to improve planning, workflows, resource management and visibility across the entire marketing operation.
- Platform configuration and administration
- Request queues, workflows and approval processes
- Custom forms, templates and reporting
- Workfront Fusion automation and integrations
- Governance, optimisation and user enablement
Adobe Success Stories
Better outcomes for Adobe B2B customers
Empowering Fujifilm with Marketo Training and Support
Fujitsu Unifies 30+ Martech Platforms into a single Marketo Instance.
Laying the Foundation for Global Marketing Success at WARC with Marketo.
FAQs
Understanding Adobe Journey Optimizer B2B
Adobe Journey Optimizer B2B Edition is a B2B journey orchestration platform designed around accounts, people and buying groups. It helps Marketing and Sales coordinate engagement around the multiple stakeholders involved in complex B2B purchases, rather than relying on individual leads alone.
At Clevertouch, we help organisations turn these capabilities into practical buying-group strategies, journeys and operating processes.
Adobe Journey Optimizer B2B and Marketo Engage are separate platforms that can work together. AJO B2B uses Adobe Experience Platform as its data foundation, while integrations with Marketo can coordinate account-based journeys with existing lead-based campaigns and programmes.
We help organisations define the role of each platform and build a connected architecture that protects and extends their existing Marketo investment.
A successful AJO B2B implementation needs more than technical configuration. You should have a clear first use case, reliable account and person data, defined buying-group roles, an integration strategy and clear governance.
Because AJO B2B is built on Adobe Experience Platform, data architecture and schema design are particularly important foundations.
We help organisations assess readiness and address these foundations before implementation begins.
A buying group is the group of people within an account who influence or make a purchasing decision for a particular product or service. Different buying groups can exist within the same account depending on what is being purchased.
We help organisations define the roles, personas, qualification criteria and processes needed to turn buying groups into a practical marketing and Sales capability.
Yes. Adobe Journey Optimizer B2B is built on Adobe Experience Platform, which provides the underlying data foundation for information such as accounts, people and opportunities.
This means Experience Platform architecture, schemas, data quality and governance should be considered as part of your AJO B2B implementation, not treated as separate technical workstreams.
A successful AJO B2B implementation starts with the business use case, not the technology. Define what you want to achieve, then establish the right data foundation, buying groups, integrations, journeys, governance and measurement.
We typically focus on six areas: readiness and architecture, data, buying groups, journey design, integrations and enablement. This creates a foundation that can be expanded as your AJO B2B capability matures.
Platforms, data, AI and strategy aligned to drive performance, not just potential.
Find out how
Technology creates possiblity.
People create perfomance.
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500+ organisations worldwide