Thu 25 Apr • LSEG (London Stock Exchange Group), Paternoster Square Past event

State of Martech 2024 Launch Event

Date Thursday 25th April 2024
Location LSEG (London Stock Exchange Group), Paternoster Square

Join us on Thursday 25th April from 3:00pm – 8:00pm for an afternoon of insight into the latest Martech research trends, followed by an evening of drinks, canapes and networking to celebrate the launch of this year’s State of Martech report.

This year’s report provides fascinating insight into:

  • The Martech platforms that matter most
  • Growth and investment priorities for Martech over the next 12 months
  • How the perception of Martech’s value by the wider organisation is evolving
  • The skills, capabilities and team structure needed to ensure your Martech performs
  • Martech adoption, utilisation and campaign delivery

Our CEO & Co-Founder, Adam Sharp, will share the headlines from this year’s report and we’ll hear from BT Business’s Head of Digital Marketing, Kelly Atkins, on the successes and challenges of their ongoing marketing transformation project. You’ll also have the opportunity to network with other senior marketers, as well as catch up with others in the Clevertouch team.

About The State of Martech Research

Now in its fifth year, the State of Martech Report is the first and only international research of its kind, surveying over 600 senior marketers across the UK, US and Europe. It is still the only dedicated study into the martech industry that is carried out in partnership between a commercial practitioner, Clevertouch Consulting, and an academic research body, the Southampton University Business School, for increased reliability and validity in both design and insights.

The findings from this year’s research provide fascinating insight into martech usage, adoption and satisfaction levels, the platforms that matter most, and the changing perception of martech’s value by the rest of the organisation.

Speakers:

Adam Sharp

Adam Sharp CEO & Co-Founder

Clevertouch Consulting

Rob Angell

Rob Angell Associate Professor of Marketing Research

University of Southampton Business School

Richard Shafe

Richard Shafe Marketing Director

Clevertouch Consulting

Kelly Atkins

Kelly Atkins Head of Digital Marketing

BT Business

Agenda:

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