AI in Martech: Fix the Foundations or Fail to Scale
On Thursday 25th June 2026, we hosted AI in Martech: Fix the Foundations or Fail to Scale, exploring the foundations marketing teams need to make AI effective, scalable and measurable.
The webinar brought together practical guidance from the Clevertouch team and first-hand insight from Shehnaz Showman, Head of Client Insights at Legal & General, on how organisations are approaching AI adoption and preparing their data, systems and teams for success.
We’ve split the webinar into separate session recordings so you can easily revisit the content and share it with colleagues. Fill out the form to access the on-demand recordings.
Watch the webinar recording to learn more about:
- Why AI success depends on more than access to new tools
- How to identify the data, integration and governance gaps holding AI back
- Where to prioritise investment across platforms, processes and people
- How Legal & General is building the foundations for scalable AI adoption
Speakers
Shehnaz Showman Head of Client Insights
Legal & General
Louise Cranfield COO
Clevertouch Consulting
Alec Weekes CTO
Clevertouch Consulting
Liberty Emerson Full Stack Developer
Clevertouch Consulting