Defining Buying Groups in AJO B2B
An AJO B2B Webinar Series
Discover how buying groups in Adobe Journey Optimizer B2B Edition are redefining collaboration between sales and marketing in this on-demand session with Clevertouch Consulting.
Watch the on-demand webinar to learn:
- Why traditional lead generation is too narrow and ABM too broad to capture real buying intent.
- How buying groups provide a more effective middle ground by focusing on key roles such as decision makers, champions, influencers, practitioners.
- How AJO B2B highlights gaps within buying groups, enabling complete coverage and more precise engagement.
- How tailored dashboards and personalised campaigns deliver smarter segmentation and role-based messaging.
- How a unified platform strengthens collaboration, communication, and strategy between sales and marketing teams.
Fill out the form to access the recording.