Thu 4 Dec • On-demand Webinar

What is Adobe Journey Optimizer B2B Edition?

Date Thursday 4th December 2025
Location On-demand

An AJO B2B Webinar Series

In this on-demand webinar, Chris Fowler, Director of Research & Enablement at Clevertouch Consulting, introduces Adobe Journey Optimizer B2B Edition and shows how it represents the shift from traditional tools to AI-driven marketing automation. Learn why B2B 3.0 puts buying groups and account-level journeys at the centre of modern marketing.

Watch the webinar to learn:

  • The three stages of B2B evolution – from CRM (1.0) to lead management (2.0) to AI-driven orchestration with AJO B2B (3.0).
  • Why account-level journey orchestration engages entire buying groups, not just individuals.
  • A live, in-platform demo of AJO B2B and its core capabilities.
  • How sales intelligence and engagement insights reveal complete buying groups and highlight gaps.
  • The value of dashboards and journey canvas for smarter segmentation, orchestration, and stronger sales alignment.

Fill out the form to access the recording.

Speakers:

Chris Fowler

Chris Fowler Director of Research & Enablement

Clevertouch Consulting

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