Creating a Marketo Centre of Excellence

In our March 2025 webinar, Clevertouch’s Director of Research & Enablement, Chris Fowler and team delivered a summarised version of the content they presented at our February Marketo Workshop event hosted with our partner, Adobe.

This webinar is dedicated to helping you drive greater impact with Adobe Marketo Engage. You’ll learn how to streamline campaign development across your teams and set the stage for scaling your marketing operations efforts within Marketo. By creating an internal ‘Centre of Excellence‘, you can standardise how campaigns are built and executed – so more time can be spent on creative and the strategic approach.

Chris and team take you through building a Centre of Excellence that ensures long-term scalability – covering everything from the key pillars of a successful operating model, identifying the common challenges you can solve and some practical takeaways for you to consider. The team also share some success stories from organisations that have implemented a Centre of Excellence with our support.