Fujitsu Unifies 30+ Martech Platforms into a single Marketo Instance
250+ marketers empowered 30+ ESPs migrated Improved confidence and independence
Details
Fujitsu is a global technology organisation with operations across EMEIA. As part of a wider company goal for digital transformation, Fujitsu set out to simplify its marketing technology landscape and improve operational efficiency by consolidating multiple platforms into a single Marketo Engage instance.
With more than 250 marketers operating across 30+ countries and over 30 different email and digital marketing platforms in use, Fujitsu needed a partner to lead a global migration project and provide a scalable, unified approach to campaign delivery.
Discover how Fujitsu migrated 30+ ESPs into one Marketo instance with Clevertouch, empowering 250+ marketers across 30 countries, improving efficiency, and driving digital transformation.
The Challenge
Fujitsu’s objectives were clear:
- Future-proof marketing activity with a simplified, scalable Martech approach.
- Create a single source of truth across sales and marketing with better insights.
- Drive operational efficiency and smarter revenues across the business.
- Support digital transformation by merging multiple marketing platforms into one automation solution.
Our Approach
Clevertouch began with a full assessment of Fujitsu’s digital marketing environment across EMEIA. Through discovery sessions, the team analysed existing systems, processes, and pain points before creating a strategic migration plan. Key steps included:
- Migrating 30+ email and digital marketing platforms into one Marketo instance.
- Running structured onboarding and an internal education campaign to ensure adoption.
- Reducing the number of templates and introducing Momentum, Clevertouch’s email and landing page creation tool, to ensure brand consistency and efficiency.
- Training 250+ marketers on Marketo and embedding simplification processes to streamline campaign execution.
- Engaging senior leadership to champion adoption and demonstrate the value of marketing automation.
Impact
The migration delivered significant outcomes for Fujitsu:
Looking Ahead
With Marketo and Momentum now embedded, Fujitsu has a futureproof marketing automation foundation that supports digital transformation across its global operations. The business is positioned to scale campaigns with consistency, drive smarter revenues and continue evolving its Martech strategy with Clevertouch as a trusted partner.
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